Episode 52: Liza Lubell (Pear Tree Flowers & Garbage Goddess)

Today we're visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss: how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry her diversified business model which provides flowers for private homes, editorial work, weddings, special events, and corporate clients the seed of an idea for Garbage Goddess that began in her flower business, Peartree, and grew into an additional business as other floral designers inquired about her services the process of recycling post-event flowers and supplies the fee structure for Garbage Goddess services partnerships between Garbage Goddess and artists who create art with post-event flowers her annual pilgrimage/retreat to Costa Rica environmental-friendly installations how she measures success Links mentioned in Episode Fifty-Two: Mary Lennox Ariella Chezar Saipua Nicolette Camille Floral Design Eothen Selva Max Gill Design Fox Fodder Farm See more of Liza's work here: Peartree:     Website | Instagram | Facebook  Garbage Goddess:   Instagram ___________________________________________ Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee) BB Podcast Sound Engineer: Landon McGee How to Connect with Botanical Brouhaha: Blog Instagram Facebook BB Garden Style Workshop Series