Episode 52: The future of food and drink innovation

Mintel experts in food and drink discuss how COVID-19 has impacted innovation in the food and drink industry and what brands should be doing to progress in the next six months and beyond. Online shopping, eating at home more, interest in health benefits and sustainability are all behaviours that have changed due to COVID-19 and the experts predict whether this is short or long-term and what brands can do to enhance these behaviours. Mintel experts also compare consumer behaviour in the current recession compared to what it was in 2008.Host: Edward Bergen (Global Food and Drink Analyst).Guests: Lynn Dornblaser (Director of Innovation and Insight), Alex Beckett (Associate Director, Food and Drink), David Jago (Director of Innovation and Insight)