Episode 53: Hyping the Hype Handbook: A Conversation w/Michael F. Schein

In this conversation, Philip talks to the author of The Hype Handbook, Michael F. Schein. They discuss his new book and what he has learned from studying the principles, practices, pros and cons of those who practice the craft of hype. The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings. Philip’s Drop: All About Love by bell hooks Michael’s Drop: History Has Begun: The Birth of a New America by Bruno MacaesSpecial Guest: Michael F. Schein.