Episode 53 - Kasper Sierslev, Zite
In this episode of The Digital Marketeer, I sit down with Kasper Sierslev, Chief Commercial and Creative Officer at Zite and author of the upcoming book, Incredible. We explore the transformative journey of in-house marketing, discussing how companies can build effective in-house teams that enhance creativity and control over branding. Kasper shares invaluable insights from his extensive experience, including the importance of agility and the balance between in-house and external agency collaboration. Whether you're contemplating in-housing or looking to optimize your current marketing strategies, this conversation is packed with practical advice and innovative approaches to elevate your organization's creative efforts. Join us for an enlightening discussion on the future of marketing and the evolving landscape of in-house creativity.
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