Episode 53: The impact of COVID-19 on fragrance

In this episode, Mintel beauty experts from around the globe discuss the impact that COVID-19 is having on the fragrance industry. They discuss what is currently happening in the industry and how consumers are rethinking the way they use fragrance products. They also give recommendations for how brands should appeal to consumers in the current environment and share innovations in the fragrance industry they have seen recently.Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK).Guests: Margaux Caron (Global Beauty Analyst),Lauren Goodsitt (Senior Global Beauty Analyst), Amanda Caridad (Senior Beauty and Personal Care Analyst, Mintel Reports Brazil).

What this episode covers

In this episode, Mintel beauty experts from around the globe discuss the impact that COVID-19 is having on the fragrance industry. They discuss what is currently happening in the industry and how consumers are rethinking the way they use fragrance products. They also give recommendations for how brands should appeal to consumers in the current environment and share innovations in the fragrance industry they have seen recently. Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK). Guests: Margaux Caron (Global Beauty Analyst), Lauren Goodsitt (Senior Global Beauty Analyst), Amanda Caridad (Senior Beauty and Personal Care Analyst, Mintel Reports Brazil).

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This episode is 30 minutes long.

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This episode was published on August 31, 2020.

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