Episode 54 - Ali Wendroff, Sharethrough
In Episode 54 of The Digital Marketeer, I sit down with Ali Wendroff, Vice President of Demand Partnerships at Sharethrough, a leading global ad exchange. We delve into the intricacies of demand-side and supply-side platform partnerships, exploring how these relationships shape the digital advertising ecosystem. Ali shares her decade-long journey in the ad tech industry, highlighting the importance of creative collaboration and strategic alignment between partners. We discuss the evolution of campaign management, the impact of innovative formats, and how understanding both sides of the business leads to better targeting and audience engagement. Tune in for insights on navigating the ever-changing landscape of digital media and enhancing your marketing strategies through effective partnerships.
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