Episode 55 - Digital Advertising During The Global Pandemic

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Carrie Gottschalk as they chat about how businesses could be using digital advertising to grow their business during the global pandemic. Carrie talks about whether businesses should be holding back and maintaining the status quo when it comes to digital advertising. And, she talks about what you need to know before you start throwing money at the wall to see if it sticks. Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media for 5 years, and has managed over 15 million dollars in ad-spend -- working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets she's known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.