Episode 55 How to Increase Your Visibility As A Leader Using LinkedIn

In this episode, Sarah dives into one of the biggest challenges many female leaders face: visibility. Whether you want to create more impact in your organisation, develop your personal leadership brand, or open the door to new opportunities, LinkedIn is a powerful tool to help you get seen, heard and recognised. Sarah breaks down how to use LinkedIn with confidence and authenticity, offering practical tips, mindset shifts and real-life client examples to make visibility feel achievable-not awkward. If you’re ready to elevate your leadership presence online, this episode will give you a clear pathway to start.Show Notes01:00 – The Purpose of Today’s EpisodeWhy visibility matters for leaders and why LinkedIn is one of the most effective platforms to build your leadership presence.02:00 – Why Visibility Feels HardHow conditioning around humility, not wanting to “show off,” and fear of judgement holds many women back.03:00 – Visibility Beyond Job SearchingWhy LinkedIn shouldn’t only be used when job hunting-and how it supports long-term career strategy, influence and recognition.04:00 – Client Success StoryHow a senior marketing manager used her leadership brand and consistent LinkedIn engagement to grow her confidence, get noticed internally and step into a Head of Department role.05:00 – Starting with Your Personal Leadership BrandUnderstanding who you are as a leader, what you stand for and how you want to be known.07:00 – Using Your Voice on LinkedInHow to share insights, lessons learned and thought leadership—beyond simply posting achievements.08:00 – Telling Your Leadership StoryMaking your experience useful to others, choosing what to share and linking it to your values.09:00 – Communicating Your Passions & StrengthsHighlighting topics that matter to you-such as inclusion, wellbeing, innovation and positioning yourself as the “go-to” person.10:00 – Noticing Resistance & Mindset BarriersWhy caring about visibility can feel uncomfortable, and how to recognise mindset blocks that may need reframing.11:00 – A Key Question to Ask Yourself“If someone landed on your LinkedIn profile today, would they know what kind of leader you are?”12:00 – Practical LinkedIn Profile OptimisationAuditing your banner, photo, headline, About section and recommendations to ensure they reflect your leadership brand.14:00 – Posting & Engagement StrategyStarting from your current comfort level—whether that’s liking, commenting or posting—and stretching gradually.15:00 – Being Strategic With Your NetworkConnecting intentionally with peers, industry leaders and potential future hiring managers.16:00 – What to PostUsing visuals, carousels, shared content and storytelling to create engagement and spark conversation.17:00 – Engagement as a Two-Way StreetReplying to comments, uplifting others, tagging people and sharing others’ work to build visibility and community.18:00 – Your Weekly ActionChoosing one small, doable action to increase your visibility this week.19:00 – Closing Thoughts & ResourcesA reminder that visibility isn’t about showing off-it’s about sharing your impact authentically and helping others. Plus, access to free resources and a call to subscribe, review and share.Useful LinksEpisode on Personal Leadership BrandingSign up for Weekly Career InspirationLearn about Leadership & Advancement Coaching ProgrammesBook a Free 121 Clarity CallJoin The Love What You Do Facebook GroupConnect with Sarah on LinkedInRate & Review the PodcastIf you found this episode of Unstuck & Unstoppable helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Sarah know so she can say thank you. You can always reach her at: [email protected]