Episode 55 - Peter Cunha, Sovrn

In Episode 55 of The Digital Marketer, I sit down with Peter Cunha, Managing Director at Sovrn, to delve into the transformative power of curation in programmatic advertising. With over six years at Sovrn and a rich background in ad tech, Peter brings invaluable insights into how curation is reshaping the digital landscape. We discuss the significance of leveraging high-quality data on the supply side to enhance efficiency and addressability, ultimately driving better returns for publishers and advertisers alike. As we explore the evolving challenges and opportunities within the industry, Peter shares practical advice for publishers looking to navigate the complexities of curated deals. Tune in for a thought-provoking conversation that highlights the future of digital media.