Episode 55 - Shopify - Expert Interview - Jon MacDonald from The Good on growing conversions

Welcome to Ep.55 where we talk to Jon MacDonald, Founder of The Good, an American agency specialising in customer conversion. The Good work with ecommerce businesses to assess performance and make decisions based on data and testing. Their constant goal is to increase conversions by building better online shopping experiences for customers. Visit The Good here Talk to The Cut here Jon is the Founder and President of The Good, and, just like The Cut, they opened their doors way back in 2009. This Shopify interview will be great value for all online store owners who are wondering why they can’t convert more visitors into loyal and paying customers. Jon is super smart and shares a ton of insights and tips into how The Good helps companies grow conversions in ecommerce. Plus, he has some very interesting observations on ecommerce marketing too. The Good are based in Portland, Oregon, USA and their mission is to ‘remove all the bad online experiences, until only the good remain.’ Hence their name. We like that, it’s clever, and friendly. Jon and his team at The Good specialise in increasing sales conversions by redesigning customer experiences based on data and testing. The Good work across multiple ecommerce platforms, including Shopify, Magento, BigCommerce and others. Big thanks from us to Jon MacDonald, Founder of The Good, custom conversion agency, for sharing his time and stories right here on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. You’re invited, so get in touch anytime.