Episode 56: Product Development Secrets with Claire Suellentrop

This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Love Your Customers — Claire's company Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Calendly — Claire's previous company where she worked as Director of Marketing Turning Thirty: Story of My Life — Jane's birthday post mentioned by Claire Eat Well. Party Hard. — Claire's old blog (full posts are not available, but you can still scan the headlines if you're curious) Unbounce Call To Action Conference — June 25-27, 2017 in Vancouver (Claire is speaking) Websites that Convert — Claire's upcoming book (launching April 17) The UI Audit — Jane's book on designing web applications Zencastr, Skype, Zoom — tools for conducting customer interviews Rev.com — Claire's favorite transcription service The 5 Elements of Every Successful Landing Page — Claire's video presentation where she talks about long form vs. short form landing pages, and goes deeper into the stages of awareness Basecamp, Calendly, Tiny Reminder — software products we're talking about Samuel Hulick — the guru of user onboarding The Scientific Marketing Strategy Behind Exponential Growth — fantastic Google Spreadsheet created by SumoMe (now Sumo), hugely helpful for planning and testing marketing channels Traction — a book by Gabriel Weinberg and Justin Mares Claire's examples of things done right: Bidsketch (onboarding), Drift (content marketing), Unbounce (landing pages) Sign up for Claire's mailing list at Love Your Customers Follow Claire on Twitter: @ClaireSuellen Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes (here's a brief guide).