Episode 57 - George San Martin (March 2026)

George San Martin serves as the President & CEO of Novo Credit Union, and as our guest this month. A graduate of our most recent WCMS class, George has served in the industry for multiple decades and volunteers for multiple industry and community organizations. Novo CU is a relatively small CU ($20 million), but making a big impact in their community. George, relatively new in the position, initially focused on assessing the capabilities, experiences, and strategy of the organization. With his first strategic planning session George and the team decided to refocus their efforts on the greatest financial needs of its members, leading to a new loan product aimed at the unique costs associated with employees of their primary sponsor. George goes on to cover other topics including: wearing multiple hats as CEO, merger considerations, expansion opportunities, and the impact of WCMS on his career. His insights provide a unique view on the challenges and opportunities that smaller CU's face every day, as well as ideas and inspirations for CU professionals of all asset sizes. Listen in!Interviewers: Nate Burns and Ryan KaneProducers: Steve Schmidle and Ryan KaneSupporting Cast: Shonna Shearson, Robert York, James Wiseman, Jeff Morris, and Original Ryan Olsen