Episode 57: Part 1 - Bestsellers Get Attention but "Best Helpers" Close Deals

Episode Title:The Smart Publishing Impact Series – Episode 57: Part 1 - Bestsellers Get Attention but "Best Helpers" Close DealsEpisode Summary:Sometimes things don’t go as planned—but the message is too important not to share.In this Part 1 episode, Renée Lautermilch, Chief Editor at Smart Publishing, introduces a powerful concept that’s changing how authors think about success: the difference between a bestseller and a best helper.Due to a recording issue, this episode takes a slightly different format but what you’ll hear is some of the most valuable real-world examples of authors who are using their books the right way. Instead of chasing rankings alone, they’re leveraging their books as tools to build authority, generate opportunities, and create real business results.This episode sets the foundation. In Part 2, Renée and Jonathan will break down exactly how to create a best helper and the mindset required to make your book work for you.What You’ll Hear:Why bestseller status alone doesn’t guarantee successThe concept of a “best helper” and why it mattersReal-world author examples using books to generate opportunitiesHow one author became a leading authority in cybersecurity using his bookHow another author leveraged his book to land speaking opportunities and host eventsHow authors transition into new careers using their book as a toolThe common thread behind authors who successfully leverage their booksWhy clarity and intention matter more than rankingsQuote to Remember:“Your book isn’t just something you publish—it’s something you use.”Mentioned in This Episode:smartpublishingservices.com – courses, blogs, and publishing resourcesConnect with Renée Lautermilch on Facebook – she’s the only one in the worldConnect with Jonathan Lautermilch on LinkedInEmail: [email protected] Episode (Part 2):Renée and Jonathan return to break down the how: how to create a best helper, how to structure your book for impact, and how to shift your mindset from writing a book… to building a tool that drives results.