The Smart Publishing Impact Series

Episode Title:The Smart Publishing Impact Series – Episode 59: Part 2 - Bestsellers Get Attention but "Best Helpers" Close Deals Episode Summary: Most authors get stuck before they even begin—because they don’t know how to structure their book.In Episode 59, Renée Lautermilch, Chief Editor at Smart Publishing, and co-host Jonathan Lautermilch break down one of the most important (and most overlooked) parts of writing a book: structure.From defining who your book is for to building chapters around clear principles, this episode walks you through how to create a book that doesn’t just share stories—but actually delivers value, drives action, and creates opportunities.You’ll also hear why starting with your story can lead to confusion, how to reverse-engineer your content for clarity, and why the best books act as a bridge between your reader’s problem and your solution.If you’ve been thinking about writing a book—or you’ve started but feel stuck—this episode will give you the clarity you need to move forward with confidence.What You’ll Hear:The two critical questions you must answer before writing your bookWhy vague “I want to help people” books don’t workHow to define who your book is for and what problem it solvesThe difference between story-first vs. principle-first writingWhy starting with principles creates clarity and structureHow to use storytelling to support (not replace) your messageThe structure behind highly impactful books like Extreme OwnershipHow your book can act as a natural funnel for your businessThe concept of “result of the result” and why it mattersWhy books should be built as attraction tools—not just productsQuote to Remember: “Clarity creates speed—without it, you’ll stay stuck or build something that doesn’t work.”Mentioned in This Episode:Extreme Ownership by Jocko Willink & Leif Babinsmartpublishingservices.com – publishing resources and supportConnect with Renée Lautermilch on Facebook – she’s the only one in the worldConnect with Jonathan Lautermilch on LinkedInEmail: [email protected] Episode:More tactical strategies on how to turn your book into a client acquisition and authority-building tool—not just something you publish and forget.

Episode Title:The Smart Publishing Impact Series – Episode 59: Part 2 - Bestsellers Get Attention but "Best Helpers" Close Deals Episode Summary:Most authors get stuck before they even begin—because they don’t know how to structure their book.In Episode 59, Renée Lautermilch, Chief Editor at Smart Publishing, and co-host Jonathan Lautermilch break down one of the most important (and most overlooked) parts of writing a book: structure.From defining who your book is for to building chapters around clear principles, this episode walks you through how to create a book that doesn’t just share stories—but actually delivers value, drives action, and creates opportunities.You’ll also hear why starting with your story can lead to confusion, how to reverse-engineer your content for clarity, and why the best books act as a bridge between your reader’s problem and your solution.If you’ve been thinking about writing a book—or you’ve started but feel stuck—this episode will give you the clarity you need to move forward with confidence.What You’ll Hear:The two critical questions you must answer before writing your bookWhy vague “I want to help people” books don’t workHow to define who your book is for and what problem it solvesThe difference between story-first vs. principle-first writingWhy starting with principles creates clarity and structureHow to use storytelling to support (not replace) your messageThe structure behind highly impactful books like Extreme OwnershipHow your book can act as a natural funnel for your businessThe concept of “result of the result” and why it mattersWhy books should be built as attraction tools—not just productsQuote to Remember: “Clarity creates speed—without it, you’ll stay stuck or build something that doesn’t work.”Mentioned in This Episode:Extreme Ownership by Jocko Willink & Leif Babinsmartpublishingservices.com – publishing resources and supportConnect with Renée Lautermilch on Facebook – she’s the only one in the worldConnect with Jonathan Lautermilch on LinkedInEmail: [email protected] Episode:More tactical strategies on how to turn your book into a client acquisition and authority-building tool—not just something you publish and forget.

Episode Title:The Smart Publishing Impact Series – Episode 58: Best Helper Interlude — Listener Questions About AIEpisode Summary:AI is everywhere—and authors are asking the same question: Should I be using it to write my book?In this solo Best Helper Interlude, Renée Lautermilch, Chief Editor at Smart Publishing, answers one of the most common (and most misunderstood) topics in publishing today: the role of AI in writing a book.Drawing from real listener questions and firsthand experience reviewing manuscripts, Renée breaks down where AI can be helpful—and where it can quietly create major problems. From copyright risks to credibility issues, this episode offers a clear, no-fluff perspective on how to use AI strategically without compromising the quality, ownership, or impact of your book.If you’re thinking about using AI in your writing process, this is an episode you need to hear before you start.What You’ll Hear:The right way to use AI in the book-writing processWhy AI-generated books may not be copyright-protectedThe hidden risk of plagiarism and copyright infringementWhy AI-written content often feels generic and lifelessHow readers can easily recognize AI-generated writingThe credibility risk of “pressing the easy button”The best alternative: recording your book and using transcriptionHow editors turn raw ideas into structured, professional chaptersWhy authenticity and personal voice still matter more than everQuote to Remember:“AI can help you think—but it shouldn’t replace your voice.”Mentioned in This Episode:SmartPublishingServices.com – publishing resources and supportConnect with Renée Lautermilch on Facebook – she’s the only one in the worldEmail: [email protected] Shoutout:Congratulations to Richard G. Powell on hitting bestseller with All This Before 30 🎉Next Episode:Part 2 of the Best Helper series—Renée and Jonathan return to break down exactly how to create a book that drives real results.

Episode Title:The Smart Publishing Impact Series – Episode 57: Part 1 - Bestsellers Get Attention but "Best Helpers" Close DealsEpisode Summary:Sometimes things don’t go as planned—but the message is too important not to share.In this Part 1 episode, Renée Lautermilch, Chief Editor at Smart Publishing, introduces a powerful concept that’s changing how authors think about success: the difference between a bestseller and a best helper.Due to a recording issue, this episode takes a slightly different format but what you’ll hear is some of the most valuable real-world examples of authors who are using their books the right way. Instead of chasing rankings alone, they’re leveraging their books as tools to build authority, generate opportunities, and create real business results.This episode sets the foundation. In Part 2, Renée and Jonathan will break down exactly how to create a best helper and the mindset required to make your book work for you.What You’ll Hear:Why bestseller status alone doesn’t guarantee successThe concept of a “best helper” and why it mattersReal-world author examples using books to generate opportunitiesHow one author became a leading authority in cybersecurity using his bookHow another author leveraged his book to land speaking opportunities and host eventsHow authors transition into new careers using their book as a toolThe common thread behind authors who successfully leverage their booksWhy clarity and intention matter more than rankingsQuote to Remember:“Your book isn’t just something you publish—it’s something you use.”Mentioned in This Episode:smartpublishingservices.com – courses, blogs, and publishing resourcesConnect with Renée Lautermilch on Facebook – she’s the only one in the worldConnect with Jonathan Lautermilch on LinkedInEmail: [email protected] Episode (Part 2):Renée and Jonathan return to break down the how: how to create a best helper, how to structure your book for impact, and how to shift your mindset from writing a book… to building a tool that drives results.

Episode Title:The Smart Publishing Impact Series – Episode Episode 56: Leveraging Your Book Over the Long Term (With Jonathan Lautermilch)Episode Summary:Most authors think the hard part is writing the book.It’s not.In Episode 56, Renée Lautermilch, Chief Editor at Smart Publishing, is joined by co-host (and CEO) Jonathan Lautermilch as they break down what actually determines whether your book succeeds: how you leverage it after it’s published.This episode marks the beginning of a new chapter for the podcast—with Renée and Jonathan now co-hosting—and it dives deep into the strategies authors need to turn their book into a long-term asset.From defining your end goal before writing, to using your book as a relationship-building tool, to creating real opportunities through consistent visibility, this episode will challenge how you think about your book—and what it’s really capable of doing.What You’ll Hear:Why writing your book is only the beginning of the journeyThe biggest mistake authors make after publishingHow to define the exact outcome you want your book to createWhy your book should be designed as a best helper—not just a bestsellerHow to reverse-engineer your book based on your business goalsThe power of giving your book away as a relationship-building toolWhy your book is the most effective “business card” you’ll ever haveHow to use your book to open doors to speaking, partnerships, and clientsThe concept of “sowing and reaping” in book marketingWhy consistency and long-term visibility matter more than launch-day hypeQuote to Remember:“Writing the book is just the beginning—the real impact comes from how you use it.”Mentioned in This Episode:The One Hour Author — available on AmazonSmartPublishingServices.com – courses, blogs, and publishing resourcesConnect with Renée Lautermilch on Facebook – she’s the only one in the worldConnect with Jonathan Lautermilch on LinkedInRenée's Email: [email protected]'s Email: [email protected] officially joins the podcast as a recurring co-host—bringing deeper insights into marketing, business strategy, and long-term book leverage.Next Episode:More real, tactical strategies to help you turn your book into a platform, a pipeline, and a long-term asset.

Episode Title:The Smart Publishing Impact Series – Episode 55: Building an Ecosystem for Your BookEpisode Summary:Publishing your book is just the beginning.In Episode 55, Renée Lautermilch, Chief Editor at Smart Publishing, breaks down one of the most overlooked—but most powerful—strategies in publishing: building an ecosystem around your book.Too many authors write, publish, and hope their book “takes off”… only to feel disappointed when it doesn’t. In this episode, Renée explains why books don’t succeed in isolation—and how a simple, intentional ecosystem can turn your book into a tool for credibility, leads, speaking opportunities, and revenue.Whether your goal is to grow your business, build your personal brand, or create new income streams, this episode will help you design a system that supports your book long after launch day.What You’ll Hear:Why publishing a book without a plan leads to disappointmentThe importance of defining your goal before you writeWhat a “book ecosystem” actually is (and why you need one)Why a CRM is the foundation of your entire strategyHow to capture reader data (that Amazon will never give you)Using QR codes, websites, and free resources to build your audienceHow to turn your book into a lead generatorReal examples of authors using books to land speaking gigs and coaching clientsThe difference between making money from your book vs. because of your bookWhy your book should always lead your reader somewhereQuote to Remember:“Your book isn’t the end product—it’s the entry point.”Mentioned in This Episode:smartpublishingservices.com – publishing resources and author supportRES CRM – Smart Publishing’s all-in-one ecosystem platformConnect with Renée Lautermilch on Facebook – she’s the only one in the worldEmail: [email protected] Episode:A new dynamic begins—Jonathan joins as a recurring co-host to bring deeper insights into marketing, business development, and long-term book strategy.

Episode Title:The Smart Publishing Impact Series – Episode 54: Does Kindle's Ask This Book Feature Present an IP Risk?Episode Summary:AI is moving fast—but the law isn’t.In Episode 54, Renée Lautermilch, Chief Editor at Smart Publishing, brings on two intellectual property attorneys to break down one of the most controversial developments in publishing today: Amazon Kindle’s “Ask This Book” feature.Joined by Michael J. Poropat and Travis J. Stockman, this conversation goes beyond surface-level concerns and dives deep into the legal gray areas surrounding AI, copyright, and author rights. From derivative works and consent to AI-generated content and ownership, this episode unpacks what authors actually need to understand as technology continues to evolve faster than regulation.If you’ve been wondering whether AI is helping—or quietly undermining—authors, this episode gives you the legal perspective you won’t hear anywhere else.What You’ll Hear:What Kindle’s “Ask This Book” feature does—and why it’s controversialThe legal difference between search vs. derivative workWhy lack of author consent is a growing concernHow AI-generated answers could misrepresent your contentWhether AI training on books qualifies as fair useThe risks of AI replacing the reading experienceWhy transparency (or lack of it) is a major issueThe legal implications of using AI to write your bookWhy AI-generated content may not be copyright-protectableThe difference between AI-assisted vs. AI-generated workHow authors can think about protecting their intellectual property moving forwardQuote to Remember:“You can’t protect what you didn’t create—and AI is changing what creation even means.”Guests Featured in This Episode:Michael J. Poropat, Esq. – Intellectual Property AttorneyTravis J. Stockman, Esq.– Business & Intellectual Property AttorneyMentioned in This Episode:Amazon Kindle (KDP platform)smartpublishingservices.com – publishing education and resourcesConnect with Renée Lautermilch on Facebook – she’s the only one in the worldEmail: [email protected] Next:A new chapter for the podcast—Jonathan joins as a recurring co-host, bringing deeper insights into marketing, business development, and long-term book strategy.

Episode Title:The Smart Publishing Impact Series – Episode 53: Don't Be Haunted by Selecting Ghost CategoriesEpisode Summary:Choosing the wrong categories on Amazon KDP can quietly sabotage your book’s visibility—and most authors don’t even realize it’s happening.In Episode 53, Renée Lautermilch, Chief Editor at Smart Publishing, breaks down one of the most overlooked (and increasingly important) parts of publishing: categories—and specifically, ghost categories. These hidden traps can prevent your book from ranking as a bestseller, limit discoverability, and keep your book buried in Amazon’s ecosystem no matter how many copies you sell.Renée walks you through what ghost categories are, how to identify them, and how to strategically choose categories that actually work for you—not against you. She also answers real listener questions about category selection, keyword alignment, and why Amazon sometimes overrides your choices.If you want your book to be seen, found, and ranked—this episode is essential.What You’ll Hear:What Amazon KDP categories actually do (and why they matter)What “ghost categories” are—and why they can kill your rankingsWhy you only get 3 category choices (and why that matters more now)How Amazon assigns additional categories based on your metadataThe critical relationship between keywords and categoriesWhy duplicating category keywords can hurt your discoverabilityHow to identify a ghost category before selecting itWhy “general” categories are often a hidden trapHow to choose categories that balance relevance and competitivenessReal listener Q&A: why Amazon may change your categories after publishingQuote to Remember:“If your categories and keywords aren’t aligned, Amazon will decide for you—and it may not be in your favor.”Mentioned in This Episode:Amazon KDP (Kindle Direct Publishing)SmartPublishingServices.com – courses, blogs, and publishing resourcesConnect with Renée Lautermilch on Facebook – she’s the only one in the worldEmail: [email protected] Next:Episode 54 features two intellectual property attorneys discussing Kindle’s controversial “Ask This Book” AI feature—and what it could mean for authors’ rights.

Episode Title:The Smart Publishing Impact Series – Episode 52: Securing Speaking Opportunities with Mike “C-Roc” CiorroccoEpisode Summary:Many authors dream about turning their book into speaking opportunities—but very few understand how to actually make that happen.In this special guest episode, Renée Lautermilch, Chief Editor at Smart Publishing, sits down with Mike “C-Roc” Ciorrocco, a highly connected personal branding expert, entrepreneur, and podcast host who has appeared on over 2,000 (and counting) podcasts.C-Roc shares how authors, entrepreneurs, and thought leaders can use their book as a credibility tool to land podcast interviews, grow their authority, and open doors to speaking engagements. From building visibility to positioning yourself as an expert, this conversation breaks down practical strategies for getting your voice—and your message—onto bigger stages.If writing a book is part of your larger platform strategy, this episode will help you understand how to leverage it for greater reach and influence.What You’ll Hear:Why books and speaking opportunities go hand-in-handHow authors can position themselves as experts in their fieldThe role of podcasts in building visibility and authorityHow guest appearances can lead to speaking engagementsWhy personal branding matters for authorsWhat event organizers and podcast hosts look for in speakersHow consistent visibility creates momentum for your messageQuote to Remember:“Your book is more than a product—it’s a platform.”Guest Featured in This Episode:Mike “C-Roc” Ciorrocco – entrepreneur, personal branding expert, founder of That1, and host of That1 PodcastMentioned in This Episode:smartpublishingservices.com – courses, blogs, and publishing resourcesConnect with Renée Lautermilch on Facebook – she’s the only one in the worldEmail: [email protected] Soon:More expert conversations and deep dives into publishing, intellectual property, and strategies that help authors amplify their voices.

Episode Title:The Smart Publishing Impact Series – Episode 51: Audible vs. Spotify — Where Should You Publish Your Audiobook?Episode Summary:After the recent Audible AI crackdown discussed in Episode 50, many authors are asking the same question: If not Audible… then where?In Episode 51, Renée Lautermilch, Chief Editor at Smart Publishing, breaks down the real differences between Audible (ACX) and Spotify for Authors—from the author experience and publishing process to royalties, analytics, and platform flexibility.Having now moved her own audiobooks and several publishing partner titles to Spotify, Renée shares what she’s discovered after working inside the platform: why it’s faster, easier to use, more data-driven, and—most importantly—more author-friendly.If you’re planning to produce an audiobook or deciding where to distribute one, this episode will help you understand the pros, cons, and strategic considerations behind each platform.What You’ll Hear:Why Episode 50 set the stage for this comparisonThe biggest usability differences between Audible and Spotify for AuthorsWhy Spotify’s publishing workflow is simpler and fasterThe advantage of being able to add team members to your publishing accountHow Spotify’s audience insights and listener data help authors understand their readersThe 70/30 royalty split for direct audiobook purchasesHow royalties work for Spotify subscribersThe ability to set your own audiobook price (something Audible doesn’t allow)How Spotify integrates distribution through partners like Findaway/INaudioWhy Spotify’s processing time (up to 72 hours) is dramatically faster than Audible’sQuote to Remember:“Technology should make publishing more accessible for authors—not more restrictive.”Mentioned in This Episode:Spotify for AuthorsSmartPublishingServices.com – courses, blogs, and publishing resourcesConnect with Renée Lautermilch on Facebook – she’s the only one in the worldEmail: [email protected] Next:Episode 52 features an expert on how authors can secure speaking opportunities—a must-listen for anyone who wants to turn their book into a platform.

Episode Title:The Smart Publishing Impact Series – Episode 50: This Just In - Audible AI CrackdownEpisode Summary:Episode 50 was supposed to be a celebration.Instead, it’s breaking news.In this milestone episode, Renée Lautermilch, Chief Editor at Smart Publishing, dives into Audible’s quiet but significant crackdown on AI voice cloning technology. Without public announcement, ACX (Audible’s production platform) has begun rejecting audiobooks produced using AI text-to-speech voice clones—even when the voice is the author’s own verified clone.What does this mean for authors?It means fewer affordable options.It means more financial barriers.And it means a major shift in how audiobooks can be produced and distributed.Renée breaks down why this move likely isn’t about quality—and what alternative platforms (like Spotify for Authors) are doing differently. If you’re planning to publish an audiobook—or already have one—this is an episode you cannot afford to miss.What You’ll Hear:What Audible quietly changed (and why it matters)How AI voice cloning works—and why it’s not inherently harmfulThe real cost of studio-quality audiobook productionWhy this decision impacts independent authors the mostThe financial incentives behind Audible’s narrator marketplaceWhy Spotify for Authors is emerging as a strong alternativeHow Spotify’s royalty structure compares (70/30 split)The future of AI in publishing—and why adaptability mattersQuote to Remember:“I will always advocate for authors. Technology should make publishing more accessible—not more restrictive.”Mentioned in This Episode:Spotify for Authorssmartpublishingservices.com – courses, blogs, and publishing resourcesConnect with Renée Lautermilch on Facebook – she’s the only one in the worldEmail: [email protected] Note:50 episodes strong—and still committed to helping authors write, publish, and amplify their voices.

Episode Title:The Smart Publishing Impact Series – Episode 49: Amazon Reviews, Decoded: The Number That Unlocks VisibilityEpisode Summary:Amazon reviews aren’t just social proof—they’re leverage.In Episode 49, Renée Lautermilch, Chief Editor at Smart Publishing, breaks down exactly how Amazon’s algorithm evaluates reviews, ratings, and conversion rates—and what that means for your book’s visibility.How many reviews do you really need?Does star rating matter more than volume?When does the algorithm actually start working in your favor?Renée walks you through the three critical thresholds (25, 50, and 100+ reviews), explains why conversion—not just review count—drives visibility, and reveals how the “flywheel effect” starts to build real organic momentum.If you’ve ever wondered why some books seem to take off while others stall out, this episode connects the dots.What You’ll Hear:Why Amazon reviews are directly tied to visibilityThe psychological power of social proofThe 25-review credibility thresholdWhat changes at 50 reviewsWhy 100+ reviews can trigger the algorithm flywheelWhy 4.5 stars is the sweet spotHow recency impacts rankingWhy review quality (not just quantity) mattersThe difference between lifetime sales and sales velocityHow to front-load review acquisition during launchQuote to Remember:“Reviews don’t cause visibility. Conversion causes visibility—and reviews increase conversion.”Mentioned in This Episode:smartpublishingservices.com – courses, blogs, and publishing resourcesConnect with Renée Lautermilch on Facebook – she’s the only one in the worldEmail: [email protected] Up:Episode 50 — a milestone episode you won’t want to miss.

Episode Title:The Smart Publishing Impact Series – Episode 48: What You Need to Know About Amazon's Crackdown on Low-Content BooksEpisode Summary:Amazon has been quietly—but aggressively—cracking down on low-content books. In this important episode, Renée Lautermilch, Chief Editor at Smart Publishing, breaks down what “low content” actually means on KDP, what qualifies (and what doesn’t), and why thousands of books—and even entire accounts—have been removed.If you create journals, planners, notebooks, or other minimal-text products, this episode is essential listening. Renée explains how Amazon’s enforcement is less about banning low-content books altogether and more about protecting customer experience and marketplace quality.From metadata mistakes to copyright issues to the dangers of flooding KDP with near-identical templates, this episode will help you protect your account and publish responsibly.What You’ll Hear:What Amazon actually considers “low content” on KDPWhy children’s books and coloring books usually don’t qualifyThe real reason Amazon is banning low-content accountsHow misleading metadata can trigger takedownsWhy generic, templated interiors are high riskThe danger of uploading massive volumes of similar titlesHow to upgrade a low-content book to add meaningful valueWhy copyright misuse can permanently ban your accountThe importance of monitoring KDP policy updatesQuote to Remember:“If you want your book to stay on Amazon, focus on quality, clarity, and customer experience—not shortcuts.”Mentioned in This Episode:KDP Help Pages & Community Forumssmartpublishingservices.com – Publishing education and resourcesConnect with Renée Lautermilch on Facebook – she’s the only one in the worldEmail: [email protected] Soon:Episode 50 is right around the corner—don’t miss this milestone episode of the Smart Publishing Impact Series.

Episode Title:The Smart Publishing Impact Series – Episode 47: What Authors Need to Know About Kindle’s New “Ask This Book” FeatureEpisode Summary:Amazon is quietly rolling out a new AI-powered feature inside the Kindle app—and many authors don’t even know it exists yet. In this timely and important episode, Renée Lautermilch, chief editor at Smart Publishing, breaks down Kindle’s new “Ask This Book” feature, what it does, and why it’s already stirring controversy across the publishing world.Renée explains how the feature works, where it’s currently live, and why author advocacy groups—most notably the Authors Guild—are pushing back hard. From consent and control to intellectual property concerns and AI-generated interpretations, this episode explores what’s really at stake for authors and publishers as AI continues to embed itself into reading platforms.This is not a panic episode—but it is a must-listen for authors who want to stay informed, protect their work, and understand how AI may shape the future of publishing.What You’ll Hear:What the Kindle “Ask This Book” feature actually doesWhere the feature is currently available (and where it’s not—yet)Why authors cannot opt in or opt out of this featureHow AI-generated summaries and explanations raise consent concernsWhy advocacy groups argue this creates an unlicensed “annotated edition”The difference between search functionality and AI interpretationHow this feature may impact author-reader relationshipsWhy this sets a concerning precedent for intellectual property rightsWhat authors should do right now (and what not to do)Quote to Remember:“This isn’t just a tech update—it’s a conversation about author consent, control, and the future of intellectual property.”Mentioned in This Episode:The Authors Guild – ongoing advocacy and response effortssmartpublishingservices.com – education and publishing resourcesConnect with Renée Lautermilch on Facebook – she’s the only one in the worldEmail: [email protected]’s Next:Renée explores next steps, potential legal perspectives, and what authors should watch for as AI features continue to expand across publishing platforms.

Episode Title:The Smart Publishing Impact Series – Episode 46: The Ideal Time to Launch Your BookEpisode Summary:When you launch your book matters—a lot. In this strategy-packed episode, Renée Lautermilch, chief editor at Smart Publishing, breaks down the ideal timing for book launches and why preparation—not luck—is what leads to consistent bestseller results. Drawing from dozens of real-world launches and recent market shifts, Renée explains which months to target, which ones to avoid, and why Tuesdays remain the gold standard for release day.She also dives into the human side of launches: why automation alone isn’t enough, how personal follow-up drives results, and why authors must protect their time on launch day to rally momentum. If you’re planning a launch in 2026 (or beyond), this episode will help you avoid common mistakes and stack the odds in your favor.What You’ll Hear:Why launch timing directly impacts bestseller rankingsThe best and worst months to release your bookWhy June is a danger zone for launchesThe science behind Tuesday launches (and why Mondays fail)Why weekends and holidays kill momentumThe mistake authors make by relying too heavily on automationHow personal follow-ups dramatically increase launch successWhy authors must take the day off to focus on their launchThe ideal 60-day pre-launch runway (and how to use it well)Quote to Remember:“Preparedness always beats luck—especially when it comes to launching your book.”Mentioned in This Episode:smartpublishingservices.com – resources, education, and publishing supportConnect with Renée Lautermilch on Facebook – she’s the only one in the worldEmail: [email protected] Episode:More real-world publishing insights to help you launch smarter, write with intention, and use your book as a long-term asset.

Episode Title:The Smart Publishing Impact Series – Episode 45: What Authors Need to Know About ISBNsEpisode Summary:ISBNs aren’t glamorous—but they are important. In this educational episode, Renée Lautermilch, chief editor at Smart Publishing, breaks down everything authors need to know about ISBNs before publishing their book. From understanding what an ISBN actually is, to deciding whether Amazon’s free ISBN is enough, this episode clears up the confusion that trips up many first-time (and even seasoned) authors.Renée also shares real-world guidance on pricing, bulk purchasing, distribution strategy, and when buying your own ISBN actually makes sense. If you want to avoid costly mistakes and make intentional publishing decisions, this episode is essential listening.What You’ll Hear:What ISBN stands for and why it existsWhy every book format requires its own ISBNWhere authors in the U.S. should buy ISBNs (and how to avoid scams)Why bulk purchasing ISBNs can save you hundreds of dollarsAmazon ISBNs vs. true ISBNs: what’s the real difference?ASIN vs. ISBN—why they’re not interchangeableWhen exclusive Amazon publishing is the smartest choiceWhy most authors don’t actually need bookstore or library distributionCommon ISBN mistakes that can delay or derail publishingQuote to Remember:“Once your ISBN is attached to your book, it’s set in stone—so make sure your publishing strategy is clear before you hit publish.”Mentioned in This Episode:smartpublishingservices.com – educational resources and publishing supportEmail Renée: [email protected] with Renée on Facebook – she’s the only Renée Lautermilch in the worldNext Episode:Renée returns with more practical, no-fluff guidance to help authors publish smarter and with confidence.

Episode Title:The Smart Publishing Impact Series – Episode 44: How to Get Your Book Out This YearEpisode Summary:It’s the first official episode of 2026—and the final installment of Renée’s book-planning case study series. In this timely and motivating episode, Renée Lautermilch walks you through exactly what you need to do if this is the year you finally write and publish your book. From solidifying your goal to choosing the fastest writing method, building a chapter map, and assembling the right support team, this episode is a complete roadmap for authors who are done waiting and ready to execute.Renée also shares why books don’t need to take years to write, how burnout derails progress, and why structure, not motivation, is what gets books finished. If “I want to publish my book this year” is one of your goals, this episode will give you clarity, confidence, and a realistic plan to make it happen.What You’ll Hear:Why books don’t need to take years to write and why many never get finishedHow to choose a book concept that actually supports your goalsWhy recording your book is often faster than typingThe role of chapter mapping in eliminating writer’s blockHow to build and protect a weekly writing scheduleWhy self-editing is really imposter syndrome in disguiseWhat a good editor actually does (and why AI can’t replace them)Key decisions around formatting, covers, and Amazon KDP publishingHow to realistically write, publish, and launch your book within months, not yearsQuote to Remember:“Structure not motivation is what gets books finished and out into the world.”Mentioned in This Episode:Renée’s book: The One Hour Author - available on Amazon (Kindle, paperback, hardcover) and AudibleFree Chapter Map Template: smartpublishingservices/resourcesKDP Publishing Course: SmartPublishingServices.comConnect with Renée on Facebook - she’s the only Renée Lautermilch in the worldWhat’s Next:More real-talk episodes designed to help you write, publish, and use your book as a powerful tool for your career or business without burnout or overwhelm.

Episode Title: The Smart Publishing Impact Series – Episode 29: The Top 6 Habits of Successful AuthorsEpisode Summary:Ever wonder what separates authors who finish a great book and make it thrive from those who fizzle out halfway? In this solo episode, Renée shares the six habits she’s seen time and again in the most successful authors she’s worked with. From locking in a marketable concept to weaving your book into who you are, these are the practices that lead to a finished manuscript, a strong launch, and lasting impact.Whether you’re on your first book or your fifth, you’ll learn how to set yourself up for success—not just in writing, but in making your book work for you long after it’s published.What You’ll Hear:• Why a crystal-clear, marketable concept is your foundation• How to create (and actually stick to) a rock-solid outline• The magic of writing or recording at least once a week• Why collaboration and feedback are your secret weapons• How to integrate your book into your brand and daily life• The mindset shift that turns challenges into “done”Quote to Remember:“A book won’t get written if you don’t actually write it—find a way to make it happen.”Mentioned in This Episode:Renée’s book The One Hour Author – [Available on Amazon]Free Chapter Map Template – smartpublishingservices.com/resourcesConnect with Renée on Facebook: Renée Lautermilch

Episode Title: The Smart Publishing Impact Series - Episode 25: The Easiest Way to Write a BookEpisode Summary:Think writing a book has to mean locking yourself in a cabin with nothing but a laptop and a dream? Think again. In this solo episode, Renée Lautermilch pulls back the curtain on the easiest way to get your book written—by talking it out. Whether you're a busy parent, entrepreneur, or someone who just hates staring at a blank page, this method will change the game. Renée shares the real process behind how 60% of Smart Publishing authors get their books done, and why voice memos + a clear chapter map = a published manuscript in as little as 12 weeks.What You’ll Hear:• Why audio recording your book isn’t “cheating”• Real tools authors use to turn voice into text• How to schedule and protect your writing time• The one thing you should never skip when using this method• How to avoid rambling and keep your chapters tight• What a realistic weekly time commitment looks like (spoiler: it’s less than your social media habit)Quote to Remember: “If you’re talking more than writing, why not let that be your writing?”Mentioned in This Episode:Renée’s book: The One Hour Author, available on AmazonSmartPublishingServices.com – where your book gets real

Episode Title:The Smart Publishing Impact Series – Episode 43: Planning a Book (Case Study #2)Episode Summary:Welcome to part two of Renée’s case study series on how to plan your book the right way. In Episode 42, she broke down why planning is the most important phase of the writing process—and today, she takes you deeper into the practical application. Using a real case study, Renée walks you through how to determine your chapters, organize your story or teaching flow, and structure your manuscript in a way that supports your goals as an author.Whether your book is instructional, memoir-style, or a blend of both, this episode shows you how to transform ideas into a clear, intentional chapter plan. If you’ve ever stared at a blank page wondering where to start, this is the episode that will finally unlock your structure.What You’ll Hear:Why planning comes before writing—and why skipping it leads to messy booksHow your goal (e.g., speaking engagements) determines your writing styleThe difference between concept-driven and story-driven chapter structuresHow to outline a book using event-based storytelling for maximum engagementA live demonstration: mapping a book from introduction to conclusionHow to choose 8–12 chapters that fully support your narrativeWhy your conclusion and calls-to-action matter for your long-term goalsQuote to Remember:“The quality of your planning determines the quality of your book. Don’t rush the phase that matters most.”Mentioned in This Episode:The One Hour Author by Renée Lautermilch — available on Amazon and Audiblesmartpublishingservices.com — blog, courses, tools, and author resourcesConnect with Renée on Facebook — she’s the only Renée Lautermilch in the worldNext Week:Part 3 of the case study series: Renée walks you through the full chapter mapping process so you can build your own clear, writer’s-block-proof plan before you write a single word.

Episode Title:The Smart Publishing Impact Series – Episode 42: Planning a Book (Case Study #1)Episode Summary:You’ve heard Renée talk about planning your book before—but what does that actually look like in real time? In this first installment of a brand-new case study series, Renée Lautermilch walks you step-by-step through how to plan a book using a real example. Instead of discussing concepts in theory, she demonstrates the actual thought process behind choosing your book’s purpose, defining your goals, and determining the right structure before you ever write a single chapter.If you’ve been stuck at the “Where do I even start?” phase, this episode will give you the clarity and framework you need to finally move forward with confidence.What You’ll Hear:Why planning—not writing—is the most important part of creating a bookHow to use “backwards design” to determine your book’s purpose and end goalsA live case study: turning a personal career journey into a structured book conceptHow your primary goal (speaking, branding, inspiration, revenue, etc.) shapes your structureChoosing between story-driven vs. topic-driven organizationWhy your introduction and conclusion matter more than you thinkHow to set up your structure for future chapter mapping (coming in the next episode)Quote to Remember:“The quality of your planning dictates the quality of your book. Don’t rush the part that matters most.”Mentioned in This Episode:Renée’s book: The One Hour Author — available on Amazon (Kindle, paperback, hardcover) and Audiblesmartpublishingservices.com — blogs, courses, and resourcesConnect with Renée on Facebook — she’s the only Renée Lautermilch in the worldNext Week:Part 2 of the case study series: Renée walks you through mapping out the actual chapters of your book using the structure created in Episode 42.

Episode Title:The Smart Publishing Impact Series – Episode 41: Five Tips for Productive WritingEpisode Summary:Ever sit down to write… and suddenly your phone, your tabs, your to-do list, and the entire universe start pulling your attention? You’re not alone. In this relatable and highly practical episode, Renée Lautermilch shares her top five tips for staying focused, productive, and consistent with your writing. Inspired by Chapter 6 of The One Hour Author, this episode breaks down the proven habits that help writers actually finish their books—whether they’re typing or recording their chapters.Renée also celebrates a fresh Amazon Best Seller, talks about how books continue to serve long after launch, and reminds authors to stop waiting for inspiration and start building discipline. If productive writing has been a struggle, this episode will help you get—and stay—on track.What You’ll Hear:Why eliminating distractions is the foundation of productive writingThe power of flow state music (and why the Minecraft soundtrack works every time)How a chapter map keeps you from wandering off-trackThe dangerous trap of self-editing while writingWhy “just get it on the page” is the mindset that creates published authorsA real-life success shoutout to author Kathy Males and The Detox DwellingQuote to Remember:“Writing a book only moves forward if you move forward. Get it on the page—and keep going.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on Amazon (Kindle, paperback, hardcover, Audible)Free Chapter Map Resource – message Renée on FacebookConnect with Renée on Facebook – she’s the only Renée Lautermilch in the worldsmartpublishingservices.com – resources, coaching, and publishing supportNext Week:Renée returns with more clear, actionable advice to help you write, finish, and publish your book—without the overwhelm.

🎙️ Episode 14: How Does Amazon KDP Really Work?Host: Renée Lautermilch, Chief Editor at Smart PublishingPodcast: The Smart Publishing Impact SeriesEpisode Type: SoloOverview:In this episode, Renée takes you behind the scenes of Amazon KDP (Kindle Direct Publishing)—breaking down exactly how it works, what you need to know as an author, and debunking some common misconceptions. If you’re planning to self-publish or want to understand what makes Amazon the go-to publishing platform for indie authors, this is the episode for you.What You'll Learn:✅ The difference between traditional publishing and on-demand printing✅ Why Amazon KDP has lowered the barrier to entry for authors✅ The three publishing formats available through KDP: Kindle, paperback, and hardcover✅ What a "case laminate" hardcover is (and why Renée prefers it)✅ How royalties work for both Kindle and print books✅ The truth about expanded distribution—why bookstores and libraries may not be as critical as you think✅ Why Kindle sales matter for hitting bestseller status✅ Strategic insights on how to use your book as a business tool (not just a source of royalties)Key Takeaways:No Upfront Fees: Publishing through Amazon KDP is free—no setup costs, no inventory minimums.Print-on-Demand = Flexibility: Books are printed only when ordered, saving time, space, and money.Bestseller Strategy Tip: Kindle is your best bet for hitting bestseller due to how Amazon tracks sales orders.Expanded Distribution ≠ Guaranteed Shelf Space: Libraries and bookstores require a separate marketing effort and shouldn’t be the core focus unless it’s your specific strategy.Royalty Rundown: Kindle = up to 70% (less delivery fees); Paperback = 60% (less print costs).Mentioned in the Episode:Victor Fernandes and his memoir Reclaiming My Authentic Self (guest in an upcoming episode)Smart Publishing Co-founder and podcast guest-to-be: Jonathan LautermilchExamples of children’s books and case laminate hardcovers published through Smart PublishingConnect with Renée & Smart Publishing:🔗 Facebook: @smartpublishingservices👤 Follow Renée: Search "Renée Lautermilch" on Facebook—she’s the only one!💬 DM her with questions or to learn more about publishing your book the smart way.Enjoyed this episode?📲 Subscribe to the podcast⭐️ Leave a review📣 Share with an aspiring author in your lifeAnd remember… Keep writing your story. The world needs your voice.

Episode Title:The Smart Publishing Impact Series - Episode 40: Book Pricing StrategiesEpisode Summary:Pricing your book isn’t just about picking a number—it’s about strategy. In this milestone 40th episode, Renée Lautermilch breaks down how to price your book in a way that builds momentum, drives sales, and matches your goals as an author. Whether you’re about to launch or already published, this episode will help you understand what really goes into a strong pricing strategy—from release-day promotions to ongoing adjustments that keep your book visible.You’ll learn how to approach Kindle, paperback, and hardcover pricing, what “pricing signals” tell readers about your book’s quality, and how to adapt your prices for different genres, events, and markets. If you’ve ever wondered whether you’re charging too little—or too much—this episode will give you the clarity and confidence you need.What You’ll Hear:Why your pricing strategy should never be “set it and forget it”How to build a launch-day pricing plan that maximizes visibilityThe real difference between fiction, memoir, and business genre pricingWhat “pricing signals” say about your book’s quality and positioningSmart pricing tips for high-clout or industry-specific titlesHow to adjust pricing for special events, book fairs, and speaking gigsWhy Kindle pricing can drive bestseller status faster than printQuote to Remember:“Pricing your book isn’t about profit—it’s about positioning. Get your book in front of people first, and the opportunities will follow.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on Amazonsmartpublishingservices.com – courses, blogs, and author resourcesConnect with Renée on Facebook – she’s the only Renée Lautermilch in the worldNext Week:Renée dives into another behind-the-scenes topic to help you publish, price, and promote your book with confidence and clarity.

Episode Title:The Smart Publishing Impact Series - Episode 39: Structuring Your Chapters to Optimize Reader EngagementEpisode Summary:You’ve written great content—but are your readers actually finishing your book? In this practical and engaging episode, Renée Lautermilch breaks down how to structure your nonfiction chapters so readers stay hooked from start to finish. Drawing from adult learning science and real-world publishing experience, she shares how the right structure can make your book easier to follow, more memorable, and far more enjoyable to read. From section headers to pull quotes to callout boxes, this episode is your step-by-step guide to building a professional and engaging reader experience.What You’ll Hear:Why chapter consistency matters more than you thinkThe science of “chunking” information so readers retain itHow to use section headers, pull quotes, and callout boxes effectivelyWhen to include reflection questions or workbook sectionsHow QR codes can turn your book into a multimedia experienceCreative ways to use visuals, tables, and graphs without cluttering the pageWhy less is more when it comes to engagement elementsQuote to Remember:“Don’t let shiny design elements distract from your message. Structure should support your content, not compete with it.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on Amazonsmartpublishingservices.com – courses, blogs, and publishing resourcesConnect with Renée on Facebook – she’s the only Renée Lautermilch in the worldNext Week:Renée continues the conversation with more no-fluff strategies to help you write, format, and publish your book with clarity and confidence.

Episode Title:The Smart Publishing Impact Series - Episode 38: Why You Should Treat Your Book Like a BusinessEpisode Summary:Your book isn’t just a creative project—it’s a product. In this powerful episode, Renée Lautermilch explains why every author should treat their book like a business from the start. Too many writers fall in love with their idea but fail to plan for what comes next—launch, sales, and long-term impact. Renée walks you through how to reverse-engineer your book’s purpose, test your ideas in the market, and create a real plan for success. Whether you’re writing to build credibility, generate leads, or create a new revenue stream, this episode will shift the way you think about your book.What You’ll Hear:Why every book is a business—and how to plan for ROIThe danger of writing without a clear end goalHow to test your book idea before you write itWhat a “mini business plan” for your book should includeWhy your book’s launch strategy matters as much as the writing itselfHow to market your book after launch with daily, weekly, and monthly actionsThe truth about average book sales—and how to rise above themHow to build a value ladder that connects your book to your larger businessQuote to Remember:“If you want your book to gain traction, you have to treat it like a business. It’s a product—and that means it needs a plan.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on Amazonsmartpublishingservices.com – free resources, coaching, and publishing supportConnect with Renée on Facebook – she’s the only Renée Lautermilch in the worldNext Week:Renée continues with more real-world strategies to help you publish, promote, and profit from your book with clarity and confidence.

Episode Title:The Smart Publishing Impact Series - Episode 37: Turning Your Dissertation Into a BookEpisode Summary:You spent years researching, writing, and defending your dissertation—but what if that work could reach readers beyond academia? In this episode, Renée Lautermilch shares exactly how to transform your dissertation (or any academic project) into a book that connects with a broader audience. From shifting your tone and structure to redefining your audience, Renée breaks down the key differences between academic writing and market-ready publishing. If you’ve ever wondered how to make your scholarly work accessible, engaging, and impactful, this episode is your step-by-step guide.What You’ll Hear:How to identify your primary and secondary audiences before you startWhy narrative style and first-person voice matter for reader connectionHow to simplify language without losing depth or authorityThe right way to include references without disrupting flowFormatting tips: spacing, structure, and the power of visualsWhy storytelling and anecdotes help readers retain your messageCommon pitfalls academics face when transitioning to trade booksQuote to Remember:“The goal isn’t to impress a committee—it’s to impact a reader.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on Amazonsmartpublishingservices.com – resources and coaching for authorsConnect with Renée on Facebook – she’s the only Renée Lautermilch in the worldNext Week:Renée returns with more behind-the-scenes insights for authors ready to publish with confidence, clarity, and impact.

Episode Title:The Smart Publishing Impact Series - Episode 36: Author Posture – Life After Your Book ReleaseEpisode Summary:You’ve written your book, launched it, and maybe even hit #1 on Amazon. Now what? In this empowering episode, Renée Lautermilch dives into what comes after the book release—the mindset, strategy, and daily habits that keep your book alive long after launch day. She introduces the concept of “author posture”—the confidence, consistency, and mission-driven self-promotion every author needs to adopt once their book is out in the world. Whether your book is brand new or has been sitting quietly on Amazon for months, this episode will help you rediscover your purpose as an author and keep the momentum going.What You’ll Hear:What “author posture” really means (and why it’s essential)How to overcome humility and imposter syndrome post-launchWhy your book release is like childbirth—and the real work begins afterwardSmart ways to keep promoting your book without feeling salesyHow to find ongoing opportunities: podcasts, HARO, libraries, bookstores, and moreThe truth about reviews, SEO, and how to keep your book visibleA sneak peek at Smart Publishing’s upcoming Dollar Book Club and review programQuote to Remember:“Your book launch isn’t the finish line—it’s the starting point. If you want your story to impact others, you have to keep showing up for it.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on Amazonsmartpublishingservices.com– resources, coaching, and author supportConnect with Renée on Facebook – she’s the only Renée Lautermilch in the worldNext Week:Renée continues with more real-talk advice to help authors stay confident, visible, and mission-focused after their book release.

Episode Title:The Smart Publishing Impact Series - Episode 35: Why You Shouldn’t Pick a Release Date Until Your Book Is FinishedEpisode Summary:Excited to announce your book launch date? Hold that thought. In this episode, Renée Lautermilch explains why setting a release date before your manuscript is complete can backfire. From formatting delays to cover design revisions to proof copy surprises, there are too many variables outside of your control that can derail a premature timeline. Instead, Renée shares smarter ways to build accountability and structure into your writing process without boxing yourself in. If you’re serious about launching with confidence (and avoiding unnecessary stress), this episode is a must-listen.What You’ll Hear:Why “working well under pressure” doesn’t apply to publishing timelinesThe many moving parts you don’t control—cover design, formatting, KDP quality checks, and moreHow forward writers can stall your process (and how to avoid it)Why proof copies always reveal mistakes digital files hideThe truth about Amazon’s file lock deadlines and author copy delaysSmarter ways to build accountability without setting yourself up for failureWhy a 30–60 day launch marketing plan matters just as much as finishing your bookQuote to Remember:“Don’t let an arbitrary release date back you into a corner. Finish your book first—then launch with confidence.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on Amazonsmartpublishingservices.com – resources and publishing supportConnect with Renée on Facebook – she’s the only Renée Lautermilch in the worldNext Week:Renée returns with more no-fluff strategies to help you write, finish, and launch your book the right way.

Episode Title:The Smart Publishing Impact Series - Episode 34: Navigating Your Publishing OptionsEpisode Summary:Publishing a book has never been more accessible—or more confusing. In this re-recorded episode, Renée Lautermilch breaks down the three main publishing pathways available today: traditional publishing, self-publishing, and independent (or hybrid) publishing. She unpacks the realities of each option, from exclusivity and royalties to control and credibility, so you can make an informed choice about what’s best for your book. Whether you’re aiming for the prestige of a traditional house or the freedom of going indie, this episode will give you the clarity you need.What You’ll Hear:Why querying a literary agent is the real first step to traditional publishingThe exclusivity factor: only 1–2% of submissions make it through agentsHow royalties and creative control differ across publishing routesThe rise of self-publishing and why it’s more respected than everWhat to look for (and what to avoid) in an independent publisherRed flags authors should watch for before signing with any serviceQuote to Remember:“Your publishing path should align with your goals—but don’t cut corners. A DIY-looking book won’t do your story justice.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on Amazonsmartpublishingservices.com – courses, blogs, and publishing resourcesConnect with Renée on Facebook – she’s the only Renée Lautermilch in the worldNext Week:Renée continues the conversation with more real-world strategies to help you publish with clarity, confidence, and impact.

Episode Overview:Self-publishing a book is an exciting journey, but many first-time authors unknowingly make mistakes that hurt their sales, credibility, and overall success. In Episode 8 of the Smart Publishing Impact Series, Renée Lautermilch breaks down the five biggest self-publishing mistakes and how to avoid them.If you're planning to self-publish or already have a book out, this episode will help you refine your strategy and maximize your book’s potential. From poor design choices to ineffective launch plans, Renée shares real-world insights and actionable steps to help you succeed in today’s competitive publishing space.What You’ll Learn in This Episode:✅ Why bad book design and formatting can ruin your credibility✅ How to optimize your Amazon sales page for more conversions✅ Why launching a book without a marketing plan leads to failure✅ The right pricing strategy to boost sales and attract readers✅ Why format selection and release timing impact bestseller statusKey Takeaways & Stats:📊 Most self-published books fail due to poor marketing and launch strategies.📊 Professional book design significantly increases sales potential.📊 A strong Amazon description and A+ content improve conversion rates.📊 Authors who launch with a $0.99–$1.99 Kindle price see more initial sales.📊 Staggered book format releases can maximize visibility and ranking.Avoid These 5 Common Mistakes:1️⃣ Poor Book Design & Formatting – Invest in professional cover design and interior formatting.2️⃣ Weak Amazon Sales Page – Write a compelling book description and use A+ content.3️⃣ No Marketing or Launch Plan – A book won’t sell itself—create a 60-day launch strategy.4️⃣ Bad Pricing Strategy – Start low for higher conversion rates and long-term success.5️⃣ Incorrect Format & Release Strategy – Launch Kindle first, then add print formats later.Resources & Links:📖 Read Renée’s Book – The One-Hour Author (Available on Amazon)🖥 Take the KDP Self-Publishing Course – SmartPublishingServices.com📩 Connect with Renée – Email: [email protected]💬 Enjoyed this episode? Don’t forget to subscribe, rate, and review!

Episode Title:The Smart Publishing Impact Series - Episode 33: The Writer’s Block AntidoteEpisode Summary:Staring at a blank page, waiting for inspiration to strike? You don’t have to. In this solo episode, Renée Lautermilch shares why writer’s block is less of a mysterious creative curse and more of a preventable problem. She breaks down the real causes—like imposter syndrome and lack of preparation—and reveals the exact process she uses (and teaches her authors) to ensure writer’s block never stands in the way. Whether you’re writing fiction or nonfiction, this episode will give you practical tools to keep your words flowing and your book on track.What You’ll Hear:Why writer’s block is a psychological hurdle, not a loss of creativityHow imposter syndrome fuels perfectionism and stalls progressWhy a detailed chapter map is the ultimate cure for writer’s blockThe role of recording vs. typing—and why talking it out often works betterHow having an editor relieves pressure and frees your creativityWhat to do when new ideas pop up mid-book (hint: they may belong in your next book)Quote to Remember:“Writer’s block isn’t inevitable—it’s a sign you either need a stronger plan or a stronger mindset.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on Amazon (Kindle, paperback, hardcover, and Audible)Free Chapter Map Template: SmartPublishingServices.com/resourcesConnect with Renée on Facebook – she’s the only Renée Lautermilch in the worldNext Week:Renée is back with more no-fluff strategies to help you write, finish, and publish your book with confidence.

Episode Title:The Smart Publishing Impact Series - Episode 32: Recognizing and Overcoming Imposter SyndromeEpisode Summary:“I’m not good enough to write a book.” “Who would even read this?” If you’ve ever had thoughts like these, you’re not alone. In this solo episode, Renée Lautermilch tackles the sneaky ways imposter syndrome shows up for authors—and how to push through it. From obsessive self-editing to scrapping an almost-finished manuscript, Renée shares the real reasons these patterns appear and how to shift your focus from fear to mission. If you’ve ever stalled on your book because of self-doubt, this episode will help you recognize the trap and move forward with confidence.What You’ll Hear:The hidden defense mechanism behind imposter syndromeHow it shows up in writing: endless edits, feedback traps, cover design delays, and moreWhy “not enough time” is usually imposter syndrome in disguisePractical ways to reframe your thoughts so you can finish your bookHow focusing on your mission creates urgency instead of fearReal examples of authors who broke through doubt and found their purposeQuote to Remember:“Imposter syndrome fades when your mission is bigger than your fear.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on Amazonsmartpublishingservices.com – resources, courses, and publishing supportConnect with Renée on Facebook – she’s the only Renée Lautermilch in the worldNext Week:Renée returns with another real-talk episode to help you write, publish, and share your story with impact.

Episode Title:The Smart Publishing Impact Series - Episode 31: Amazon Bestseller UpdatesEpisode Summary:If you’ve been watching your Amazon bestseller rankings closely, you may have noticed something strange: the updates aren’t happening like they used to. In this update-style episode, Renée Lautermilch breaks down the recent lag in Amazon’s KDP bestseller rankings, why it matters for authors, and how to adjust your launch strategy to keep hitting #1. From slower refresh times to strategies that maximize sales visibility, this episode is all about adapting to Amazon’s latest quirks so your book launch doesn’t miss its moment.What You’ll Hear:What’s changed with Amazon bestseller ranking updates since June 2025Why sales spikes no longer register as quickly as beforeReal launch examples showing the impact of delayed updatesHow to adjust your strategy for consistent sales throughout release dayWhy a next-day push could make or break your bestseller standingThe importance of staying flexible as Amazon shifts its algorithmsQuote to Remember:“Launch day used to be about big sales in short bursts. Now, it’s about consistency—keeping your momentum going so Amazon’s lag doesn’t erase your wins.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on AmazonConnect with Renée on Facebook – she’s the only Renée Lautermilch out theresmartpublishingservices.com – resources and support for your author journeyNext Week:Renée will be back with more real-time insights to help you navigate the ever-changing world of self-publishing.

Episode Title:The Smart Publishing Impact Series - Episode 30: Why Being a Published Author Still MattersEpisode Summary:With social media, YouTube, and online courses everywhere—do books still matter? The answer is a resounding yes. In this milestone episode, Renée Lautermilch unpacks why publishing a book remains one of the most powerful ways to build credibility, authority, and long-term trust. From Alex Hormozi’s record-breaking launch to hard data on how readers perceive published authors, this episode dives deep into why a book isn’t just content—it’s a credential. If you’ve ever wondered whether writing your book is still worth it, this one’s for you.What You’ll Hear:Why Alex Hormozi chose to publish books (and not just courses or videos)The stats that prove books build more trust than blogs, podcasts, or social postsHow being a published author impacts speaking, media, and networking opportunitiesWhy books outlast every other type of content—social posts, podcasts, and even YouTubeThe psychological reasons readers associate books with authority and disciplineHow publishing your book becomes a permanent platform to set you apartQuote to Remember:“Publishing a book isn’t just creating content—it’s earning a credential.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on Amazonsmartpublishingservices.com – Tools, courses, and support for your author journeyConnect with Renée on Facebook – she’s the only Renée Lautermilch out there!Next Week:Renée keeps the solo episodes rolling with more no-fluff strategies to help you write, publish, and share your book with impact.

Episode Title: The Smart Publishing Impact Series – Episode 29: The Top 6 Habits of Successful AuthorsEpisode Summary:Ever wonder what separates authors who finish a great book and make it thrive from those who fizzle out halfway? In this solo episode, Renée shares the six habits she’s seen time and again in the most successful authors she’s worked with. From locking in a marketable concept to weaving your book into who you are, these are the practices that lead to a finished manuscript, a strong launch, and lasting impact.Whether you’re on your first book or your fifth, you’ll learn how to set yourself up for success—not just in writing, but in making your book work for you long after it’s published.What You’ll Hear:Why a crystal-clear, marketable concept is your foundationHow to create (and actually stick to) a rock-solid outlineThe magic of writing or recording at least once a weekWhy collaboration and feedback are your secret weaponsHow to integrate your book into your brand and daily lifeThe mindset shift that turns challenges into “done”Quote to Remember:“A book won’t get written if you don’t actually write it—find a way to make it happen.”Mentioned in This Episode:Renée’s book The One Hour Author – [Available on Amazon]Free Chapter Map Template – smartpublishingservices.com/resourcesConnect with Renée on Facebook: Renée Lautermilch

Episode Title:The Smart Publishing Impact Series - Episode 28: Guidelines for Adding a Foreword to Your BookEpisode Summary:You’ve seen it in books—but do you actually know what a foreword is? (And no, it’s not spelled like the direction.) In this insightful solo episode, Renée Lautermilch clears up the confusion around one of the most misunderstood parts of a book. From what it’s for, to who should write it, to why the timing of asking matters more than you think—this episode is packed with real-world examples, strategy, and a full breakdown of how to make your book’s foreword meaningful and powerful.What You’ll Learn:What a foreword is really for (and how it’s different from an intro)Who should write your forewordWhy waiting too long to ask can delay your book launchThe difference between an influencer foreword and a personal oneA full set of guidelines you can hand off to your chosen foreword writerReal examples from Smart Publishing authorsQuote to Remember:“Don’t wait until your book is finished to ask for a foreword—ask when you’ve written your intro or first chapters. Waiting can stall your launch.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on AmazonConnect with Renée on Facebook – she’s the only one with that name!Next Week:Fingers crossed—Renée is bringing Jonathan on for a deep dive into launch marketing. You won’t want to miss it.

Episode Title:The Smart Publishing Impact Series - Episode 27: A Guide to Hiring Freelancers for Your BookEpisode Summary:Self-publishing doesn’t mean do-it-yourself—at least, it shouldn’t. In this real-talk solo episode, Renée Lautermilch walks you through everything you need to know about hiring freelancers for your book. From choosing the right platforms to spotting lazy work masked by AI, this is your no-fluff guide to getting professional help that actually helps. Whether you’re hiring an editor, formatter, or designer, Renée shares practical tips that will save you time, money, and major frustration.What You’ll Hear:Where to find credible freelancers (and who to avoid)Why Fiverr is a great place to start—and when to move off-platformHow to tell if your “expert” is just using automationWhy specialized freelancers always beat jack-of-all-tradesThe hidden red flags in formatting, indexing, and design workWhat services are worth outsourcing—and which ones you should learn yourselfQuote to Remember:“You need to know enough to be dangerous—so you don’t pay for sloppy work wrapped in fancy words.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on AmazonDIY KDP Upload Course: Available at smartpublishingservices.comConnect with Renée: https://www.facebook.com/renee.sanabria.1Next Week:A new solo episode diving deeper into tools and techniques to help you level up your author game—don’t miss it!

Episode Title:The Smart Publishing Impact Series - Episode 26: Book Structure Breakdown: From Prologue to AppendixEpisode Summary: Ever feel overwhelmed by all the “extra” parts of a book? You’re not alone. In this jam-packed solo episode, Renée Lautermilch breaks down every section that goes into a professionally structured book—from the copyright page to the acknowledgements. She demystifies everything that comes before and after your chapters so you can build a book that flows, protects your rights, and enhances your reader’s experience. Whether you’re writing memoir, nonfiction, or fiction, this is the episode you didn’t know you needed.What You’ll Hear:What actually goes on the copyright page (and what to skip)Dedication vs. Acknowledgements: what’s the difference?Forward, prologue, intro… which one do you need?When to use an epilogue, postscript, or afterwardHow an appendix or index can boost your book’s valueThe one place your author bio shouldn’t goQuote to Remember:“Your About the Author section belongs inside your book—not on the back cover. If you lead with yourself, it screams self-promotion.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on AmazonResources and Author Support: smartpublishingservices.com Next Week:Renée’s diving into another key author question—stay tuned and make sure you're subscribed!

Episode Title: The Smart Publishing Impact Series - Episode 25: The Easiest Way to Write a BookEpisode Summary:Think writing a book has to mean locking yourself in a cabin with nothing but a laptop and a dream? Think again. In this solo episode, Renée Lautermilch pulls back the curtain on the easiest way to get your book written—by talking it out. Whether you're a busy parent, entrepreneur, or someone who just hates staring at a blank page, this method will change the game. Renée shares the real process behind how 60% of Smart Publishing authors get their books done, and why voice memos + a clear chapter map = a published manuscript in as little as 12 weeks.What You’ll Hear:Why audio recording your book isn’t “cheating”Real tools authors use to turn voice into textHow to schedule and protect your writing timeThe one thing you should never skip when using this methodHow to avoid rambling and keep your chapters tightWhat a realistic weekly time commitment looks like (spoiler: it’s less than your social media habit)Quote to Remember: “If you’re talking more than writing, why not let that be your writing?”Mentioned in This Episode:Renée’s book: The One Hour Author, available on AmazonSmartPublishingServices.com – where your book gets real

Episode Title:The Smart Publishing Impact Series - Episode 24: The Role of References and How to Include ThemEpisode Summary:Ever feel unsure about how to properly cite research in your nonfiction book—or whether it’s even necessary? In this solo episode, Renée Lautermilch breaks down the what, why, and how of references for authors. From maintaining your credibility to choosing the right source (hint: not that crunchy blog), Renée explains how to approach citations with both ethics and reader experience in mind. Whether you’re writing your first book or polishing your third, this episode offers practical tips on formatting, sourcing, and avoiding common pitfalls that can ruin your book’s trust factor.What You’ll Hear:Why references matter for credibility and ethicsHow to spot trustworthy vs. questionable sourcesTips for avoiding AI “hallucinations” in your researchThe three ways to structure references in your bookWhy footnotes and formatting impact reader flowWhen to include chapter-based vs. end-of-book citationsQuote to Remember:“Don’t fall in love with a formatting style—fall in love with what actually helps the reader.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on AmazonConnect with Renée on Facebook or at SmartPublishingServices.comNext Week: Another real-talk solo episode with Renée—don’t miss it!

Episode Title: The Smart Publishing Impact Series - Episode 23: How to Structure Your BookEpisode Summary:Ever stared at a blank screen wondering, “Where do I even start?” In this solo episode, Renée Lautermilch breaks down one of the biggest hurdles new authors face: structuring your book. Whether you’re writing fiction or nonfiction, the overwhelm is real—but it doesn’t have to win. Renée shares the mindset shifts, story-building tools, and simple techniques that can help you go from scattered ideas to a clear, confident book outline. If structure has been your struggle, this episode is the pep talk (and plan) you didn’t know you needed.What You’ll Hear:The real reason structure stalls so many writersThe biggest myth about outlining your bookHow to build a reader-focused structure that still honors your voiceFiction vs. nonfiction: How structure works differentlyWhat to do when your ideas feel like a “tangled ball of yarn”Why simplicity beats cleverness—every timeQuote to Remember:“Structure is not a prison. It’s scaffolding—something you can build on, something you can change.”Subscribe & Review:If this episode helped clarify your next steps, subscribe, rate, and leave a review. Your support helps more authors find the courage to finish (and love) their books.Connect with Smart Publishing:👉 Website: smartpublishingservices.com👉 Facebook: facebook.com/smartpublishingservices

Episode Title: The Smart Publishing Impact Series - Episode 22: Why Creating a Book Series Makes Strategic SenseEpisode Summary:What if your first book wasn’t the end—but just the beginning? In this solo episode, Renée Lautermilch explores why authors—both fiction and nonfiction—should consider writing a series. From increased visibility on Amazon to building loyal readers who buy every release, Renée unpacks the creative and financial benefits of turning your book idea into something bigger. You’ll hear about the psychology of series buying, how to price your books strategically, and what makes readers come back for more. If you're aiming to make your writing a true side hustle (or more), this episode is a must-listen.What You’ll Hear:Why writing one book often leads to moreHow a series boosts your discoverability and royaltiesFiction vs. nonfiction series: what you need to knowThe smart pricing strategy to hook readersWhy good storytelling and beta readers matterWhat turns casual readers into lifelong fansQuote to Remember:“You can’t fall in love with your own ideas—if you’re the only one who loves them, you’re the only one reading them.”

Episode Title: The Smart Publishing Impact Series - Episode 20: Differentiating Your Book with Renée LautermilchEpisode Summary:Ever wonder if your book idea is even worth pursuing because “someone else has already written about it”? You’re not alone. In this solo episode, Renée dives into one of the most common struggles for aspiring authors: how to stand out in a sea of existing books. She breaks down why your story—and the way you tell it—is your biggest advantage. You’ll learn how to infuse your personal experiences into your book while still delivering value to your readers. Whether you're writing self-help, instructional, or even memoir, Renée shares simple ways to differentiate your work and create something only you can write.What You’ll Hear:Why your personal story is your built-in differentiatorHow to avoid writing a generic “me too” bookThe fine line between memoir and teachingWhy feedback from trusted people can help you see the value in your storyHow niching down can make your book stand outOne powerful question to ask yourself before writingQuote to Remember:“If your personal voice isn’t in it, yeah—it’s probably already been written.”Mentioned in This Episode:Renée’s book: The One Hour Author, available on AmazonUpcoming episode with co-founder (and husband) Jonathan Lautermilch.

Episode Title: The Smart Publishing Impact Series – Episode 20: Healing in the Wild with Dr. Carter CheckEpisode Summary:In this powerful episode, Renée Lautermilch interviews Dr. Carter Check, a U.S. Army veteran, clinical chaplain, and bestselling author of Healing in the Wild: Overcoming Trauma through Outdoor Therapy. Carter shares how nature, ritual, and storytelling have become tools for healing deep invisible wounds—including those from trauma, moral injury, and soul disconnection.What You'll Hear:Dr. Check explains the difference between trauma and moral injury—and why the latter often goes unnamed and untreated. He describes how betrayal, grief without validation, and spiritual disorientation leave lasting marks, and how the natural world offers a sacred space to remember, reframe, and rebuild.Carter also shares the origin story of his moral injury—an intense experience while serving in South Korea—and how that moment changed the trajectory of his healing work. His reflections are raw, deeply human, and filled with wisdom for anyone who has ever carried pain that doesn’t show up on an X-ray.Key Concepts Discussed:Moral injury vs. PTSDDisenfranchised grief and ambiguous lossHow outdoor rituals can create space for restorationThe wild as a nonjudgmental companion in the healing processThe importance of remembering differently—not forgettingA simple mindfulness tool you can try todayWho It’s For:This episode is for veterans, first responders, caregivers, and anyone holding a wound they can’t quite name. It’s also for aspiring authors who feel called to write from their pain, and for anyone searching for purpose, peace, or permission to keep going.Quote to Remember:“You don’t have to wear a uniform to carry a wound that doesn’t bleed.”Where to Learn More:Visit drcartercheck.com to learn more about Carter’s nonprofit Hunt Therapy and to grab a copy of Healing in the Wild. If the book’s not for you, consider getting it for someone who needs it.

Show Notes:In this episode of the Smart Publishing Impact Series, Renée dives into one of the most common (and misunderstood) questions in modern publishing: Should AI be used to write your book?Spoiler alert: No—and she’ll tell you exactly why.Renée breaks down the key differences between using AI as a tool versus letting it become your ghostwriter. From legal implications and copyright law to the real reason readers crave human-authored content, this episode cuts through the noise with practical insight for anyone thinking about writing a book.You’ll also learn:Why AI-authored books are missing the most important ingredient: humanityThe legal risks of publishing AI-generated books under your nameWhat Amazon and the Author’s Guild are doing to monitor AI use in publishingHow detection tools may soon flag or down-rank AI-written booksWhy your voice, story, and perspective still matter mostWhether you're just starting to plan your book or already deep in the process, this episode is a must-listen for anyone serious about leaving a legacy through their words.🎧 Tune in and find out how to write smarter—without letting AI steal the pen.

Episode 18: Audible with Jeremy SchreifelsGuest: Jeremy Schreifels, Audio Expert & Founder of Box 7 MediaHost: Renée Lautermilch, Co-Founder of Smart PublishingEpisode Overview:In this episode, Renée sits down with Jeremy Schreifels—musician, producer, and founder of Box 7 Media—to demystify the audiobook creation process. Whether you’re considering narrating your own book or wondering if Audible is still the best place to publish, this episode gives you a behind-the-scenes look at what really goes into producing a professional audiobook that meets Audible’s high standards.What You’ll Learn:Why Audible still dominates the audiobook marketThe three ways authors can produce an audiobookWhy narrating your own book builds deeper trustHow to prepare your voice and space for studio recordingJeremy’s post-production process—and why DIY often falls shortHow an audiobook can act as a second launch for your bookJeremy’s Pro Tips:Walk daily to build vocal enduranceAvoid dairy and hydrate before recordingRecord video content during your audiobook session for bonus marketing materialLinks & Resources:Learn more about Box 7 Media: box7media.comFollow Jeremy on social: Facebook | Instagram | LinkedInWatch Jeremy’s Audiobook Adventures on YouTubeConnect with Smart Publishing:Ready to write a book worth narrating? We help busy professionals go from idea to bestseller—then into audio.👉 smartpublishingservices.com

🎙 Episode 17: The Complete Amazon Bestseller PlaybookIf you've ever wondered what it really takes to hit Amazon bestseller status, this is the episode you can’t afford to miss.After seeing one too many authors misled by overpriced “bestseller services,” Renee breaks down the exact strategy Smart Publishing uses to help authors reach the top of the charts—without smoke, mirrors, or wasted money.From category selection to launch day timing, this is your insider guide to making your book a bestseller on Amazon.In this episode, you’ll learn:Why launching all formats at once kills your chances of hitting #1The difference between sales and orders (and why it matters)How to use a Kindle-only release to your advantageWhy “silent publishing” is a bestseller game-changerHow Amazon categories and SEO keywords work together—and how they can sabotage your results if misalignedWhat Amazon’s algorithm might do behind the scenes (and how to work with it, not against it)🎯 Whether you’re self-publishing for the first time or tired of being burned by vague promises, this episode gives you the real playbook.👉 Don’t forget to subscribe, rate, and review if you found this helpful—and connect with Renee directly on Facebook if you have follow-up questions.📲 Learn more at www.smartpublishingbook.com

🎙 Episode 15 – Reclaiming My Authentic Self with Victor FernandesHost: Renée Lautermilch, Chief Editor at Smart PublishingGuest: Victor Fernandes, Author & Founder of Fernandes Fit LLCEpisode Overview:In this powerful and deeply personal episode, Renée sits down with Victor Fernandes—bestselling author of Reclaiming My Authentic Self: A Journey from Fear to Freedom. Victor opens up about his transformative journey of losing 75 pounds, walking away from a 26-year journalism career, and starting a new life—and business—built on passion, purpose, and health.They discuss the moment that changed everything, the generational beliefs that shaped him, and how he ultimately chose to break free, write his story, and share it with the world.What You’ll Learn:What sparked Victor’s decision to completely transform his life at age 48The emotional process of writing about family, fear, and vulnerabilityHow he finally got his book written after decades of delayReal talk about imposter syndrome and overcoming self-doubtTips for leveraging your book after it’s published—from signings to community outreachWhy your story matters—no matter how late you think it is to share itMemorable Quotes:🗣 “Your story matters. And not just to you—it’s going to matter to someone else.”🗣 “I didn’t want to just make a paycheck anymore. I wanted to make an impact.”🗣 “Once I stopped trying to write and started talking, the book finally came out.”Resources Mentioned:📘 Reclaiming My Authentic Self: A Journey from Fear to Freedom by Victor Fernandes – Available on Amazon📍 Fernandes Fit LLC – Learn More (if applicable)Connect with Victor:Instagram: @fernandes_fitFacebook: Victor FernandesSubscribe & Review:If this episode moved you, subscribe to The Smart Publishing Impact Series on Apple Podcasts, Spotify, or YouTube. Don’t forget to leave a review and share with someone who needs the reminder: It’s never too late to tell your story.

Episode 16: Handling Burnout (Without Abandoning Your Book) Host: Renée Lautermilch, Chief Editor at Smart Publishing Length: ~12 minutesEpisode Summary: Feeling overwhelmed, uninspired, or ready to give up on your book? You might be experiencing burnout—and you're not alone. In this solo episode, Renée breaks down what burnout really is, what causes it, and how to overcome it without giving up on your writing goals.Whether you're burned out on just writing or on everything, this episode walks you through practical ways to reset your rhythm, protect your creative energy, and reestablish balance so you can keep moving forward—without sacrificing your sanity.What You’ll Learn:What burnout really means (and the surprising ways it shows up)The difference between “tired of writing” and “burned out on life”A simple (and relatable) sushi analogy that explains how burnout worksWhy your calendar might be your secret weapon against burnout4 actionable tips to regain momentum and make writing sustainableQuote of the Episode:“Burnout is a symptom of imbalance. When everything is work and nothing fills your cup, depletion is inevitable.”Mentioned in This Episode:Upcoming guest: Victor Fernandes, bestselling author and founder of Fernandes FitSubscribe & Review: If this episode resonated with you, be sure to subscribe, rate, and leave a review to help more aspiring authors find their way through the book writing journey.Connect with Smart Publishing: 👉 smartpublishingservices.com 👉 Facebook: Smart Publishing