Episode 59: You’re Making Money…So Why Does It Still Feel Like You’re Losing

If money is coming in, why does it still feel like something’s off?In this episode, Marcus Crigler and Kaden Hackney break down one of the most misunderstood parts of a real estate business: your marketing and sales numbers.Listen as they discuss marketing, one of the hidden secrets in the field, and why marketing is more than just graphics.This episode is all about knowing your numbers, fixing what's broken, and making smarter decisions backed by data. Enjoy the show!You’ll Learn How To:Track your real return on ad spendBreak down your sales funnel from lead to closeUse data to fix your marketingImprove conversions without overspendingWhat You’ll Learn in This Episode:(03:00) Marketing is a numbers game(05:27) What does a sales funnel look like?(06:01) Why ROAS matters(08:14) The real estate funnel(11:02) How bad data leads to bad decisions(13:29) Maximizing your return on ad spend(13:52) Tracking performance by marketing channel(15:27) Treating marketing like a science experiment(21:32) What “good” conversion rates actually look like(24:03) How to identify what’s really broken(27:03) Real example: fixing a drop in appointment rates using data(32:10) Closing deals, not just contracts, is what really matters(34:40) The role of integrity and reputation in long-term successWho This Episode is For:Real estate investors who feel stuck or inconsistentBusiness owners who don’t fully understand their numbersAnyone spending on marketing but unsure what’s workingWhy You Should Listen:This episode helps you zoom out, and if you understand where the breakdown is: marketing, sales, or operations, you can fix it fast and stop guessing.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler