Episode 6 - Alex Stone from Horizon Media

Today's guest is Alex Stone. Alex Stone is the SVP of Advanced Video and Agency Partnerships at Horizon Media. He and his team are responsible for the development of agency-level partnerships with key media, data, and technology vendors across all marketplace mediums. Alex developed the agency’s strategic approach to digital investment partnerships to maximize negotiations with key partners emphasizing areas of interest that provide the greatest value to the agency’s clients in the form of innovation, competitive rates, research, data, programmatic and education. He worked with key stakeholders to develop a new private marketplace specific to OTT/CTV inventory featuring over 45 direct partnerships, dubbed SeleCTV. In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Alex discusses: How brands are handling the speed of culture today How Alex stays on top of industry trends What some of the largest areas for improvement in the advertising world are