Episode 6. Aubrey Bergauer: How to Run it Like a Business

Aubrey Bergauer is a true changemaker in the world of performing arts management. Hailed as ‘the Steve Jobs of classical music’ (Observer) and ‘the Sheryl Sandberg of the symphony’ (LA Review of Books), Aubrey Bergauer is known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for the performing arts. Her legendary achievements as CEO of the  California Symphony included doubling the size of its audience and nearly quadrupling its donor base. In 2019, she stepped into a different role as a sought-after speaker, writer, consultant and thought leader, bringing her progressive, results-driven, customer-centric, data-obsessed pursuit of changing the narrative to performing arts organisations around the world. She has just captured some key principles, ideas and case studies that guided her approach in her first book, ‘Run It Like a Business’ (now available on Amazon). In this lively and wide-ranging conversation, Aubrey joins Sam to talk about her leadership journey and unique take on the burning challenge of bringing our organisations up to speed with contemporary society to be more connected and reach more audiences than ever before.Links:Aubrey’s new book, Run It Like a Business - available at AmazonHer podcast, ‘The Offstage Mic’ is available on major podcast platformshttps://www.aubreybergauer.com/podcastAubrey’s website: www.aubreybergauer.comConnect with Decoding Cultural Leadership on social mediaInstagram, Threads, X/Twitter:@[email protected]@samuelcairnduffRead Sam's Substack here.Presenter and research: Sam CairnduffCreative Director: Niloofar PashmforooshPresented in association with LimelightDecoding Cultural Leadership | Culture. Society. Conversations