Episode 6: Behavioural Science - an introduction for Marketers Part 2

from Everybody hates your brand · host Voanehens Productions

0.00 - 0.24: An introduction to the podcast0.28 - 32.26: In the main section of the podcast we cover three more core Behavioural Science principles and applications. The time-stamps for each of those principles are:1.27: The Cocktail Party Effect12.40: Social Proof20.58: The Peak End Rule32.27 - 37.23: A brief discussion about the ethics of deploying Behavioural Science techniques within marketing.37.27 - 45.05: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.45.10 - 45.30: Outro.External links referenced:Most references made by Jen come from her book 'Choice Hacking'. CLICK HERE.Paper on studies of transparency within recommendation engines. CLICK HERE.Movable Ink. CLICK HERE.'The Ethics of Nudging' by Cass Sunstein. CLICK HERE.Bob Hoffman blog on brand-building. CLICK HERE.Facebook Vs Apple Forbes Article. CLICK HERE.The contentious YouTube video featuring the movie 'Contact'. CLICK HERE.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE.

What this episode covers

In this second part of a double-header, we discuss more applications of Behavioural Science in Marketing and dig into its ethical dimensions - are you using your powers for good or evil?

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Episode 6: Behavioural Science - an introduction for Marketers Part 2

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This episode is 45 minutes long.

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This episode was published on September 3, 2020.

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