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Episode 6: Building Your Visual Identity episode artwork

Jul 3, 2018 36 min

Episode 6: Building Your Visual Identity

from In the Sauce

Alex Stikeleather is a freelance graphic designer and the artist behind the Haven's Kitchen Sauces pouch design. After graduating from SVA and four years at Pentagram, where she worked on branding for the Wing, Alex went out on her own to help brands tell their story through design. Alex and Ali discuss how they worked together to refresh the HK logo and make it packaged-good friendly, the importance of visual branding, and why bringing a designer in early is a good idea for emerging CPGs. In the Sauce is powered by Simplecast

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Episode 6: Building Your Visual Identity

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This episode was published on July 3, 2018.

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