Episode 6: Cybersecurity + Marketing, with Matt Loria of Auxiom

Tom and Curtis are joined by Matt Loria, CEO of Auxiom, a company specializing in managed services and cybersecurity. They discuss the growing importance of cybersecurity and the various types of cyber attacks that businesses face. Matt emphasizes the need for proactive measures, such as multifactor authentication and patching vulnerabilities. The conversation also touches on the evolution of sales and marketing in the cybersecurity industry, the importance of building trust and branding, and the metrics for measuring marketing impact. Key Takeaways: Cybersecurity is a growing concern for businesses, and the number of cyber attacks is increasing. Managed services, such as outsourcing IT infrastructure management and security, can help businesses mitigate risks. Website vulnerabilities, such as outdated plugins, can be exploited by hackers to gain unauthorized access. Hackers are becoming more sophisticated and use various tactics, including social engineering and phishing. Building trust and branding are essential in the cybersecurity industry, and marketing efforts should focus on providing value and educating potential clients. Implementing multi-factor authentication and patching vulnerabilities are crucial steps to secure hardware and software.