Episode 6 - Miles Baker Clarke Cycling Culture Club/ Fusion Media

In this episode, I’m joined by Miles Baker Clarke — Director of Growth & Strategy at Fusion Media and founder of Cycling Culture Club, a community built on storytelling, inclusivity, and the joy of riding together. We dive into the current state of the cycling industry — what’s changing, what’s exciting, and where the real challenges lie. Miles shares his perspective on where the industry is heading, from community-driven growth to the future of participation, tech, and cycling culture. We also explore what community really means — not as a buzzword, but as a lived experience — and how cycling can be a genuine tool for belonging, growth, and wellbeing. And importantly, we talk openly about diversity and inclusivity in cycling: what progress has been made, where the gaps still exist, and what needs to change for the sport and culture to truly reflect the world around it. It’s an honest, human, and hopeful conversation about bikes, people, and building something better together.