Episode 6 - The Sea of Gray: Courtney Petrovich on Design, Sense of Place, and Standing Out

The hospitality industry is changing.We are here to raise the standard.𝑻𝒉𝒆 𝑮𝒍𝒐𝒃𝒂𝒍 𝑯𝒐𝒔𝒑𝒊𝒕𝒂𝒍𝒊𝒕𝒚 𝑪𝒐𝒍𝒍𝒆𝒄𝒕𝒊𝒗𝒆 is a worldwide community for hosts, property managers, boutique hoteliers, and hospitality professionals who believe exceptional guest experiences still matter.Join the community:👉 The Global Hospitality Collective Community -- https://www.theglobalhospitalitycollective.com/🎟️ Explore the STR Hospitality Summit -- https://www.theglobalhospitalitycollective.com/summit🎓 Join the Hospitality Certification Movement -- https://www.theglobalhospitalitycollective.com/accreditation🎙️ Listen to the Global Hospitality Collective Podcast -- https://www.youtube.com/playlist?list=PLJnN6PiYthC2LPuLW4IasQg45tj4Wl6x1Hosted by Jodie OdlinSubscribe for:𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬𝐀𝐢𝐫𝐛𝐧𝐛 𝐚𝐧𝐝 𝐬𝐡𝐨𝐫𝐭-𝐭𝐞𝐫𝐦 𝐫𝐞𝐧𝐭𝐚𝐥 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬𝐆𝐮𝐞𝐬𝐭 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬𝐁𝐞𝐡𝐢𝐧𝐝-𝐭𝐡𝐞-𝐬𝐜𝐞𝐧𝐞𝐬 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐑𝐚𝐢𝐬𝐢𝐧𝐠 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬, 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫.-----------------------------------------------------------------------------------------Courtney Petrovich didn't set out to become a hospitality designer. She started with a long-term rental portfolio, made the leap to short-term rentals in 2024, fell in love with the design process, and never looked back. Today she's the founder of Denori Designs, a boutique design firm specializing in hospitality spaces, and she's bringing that same sense of place and personality to everything from beach houses in Cherry Grove to a 1950s mid-century modern hotel near the Grand Canyon.In this episode, Courtney shares:Why she sold her long-term rentals, bought two STRs a block apart on Cherry Grove Beach, and let the design process spark an entirely new businessThe concept of "sense of place" and why every detail in her properties, from local cookbooks to nautical rope-tying kits, is intentionalWhy she treats guests like best friends in every message, and how that warmth consistently shows up in five-star reviewsHer data-driven case for design investment: she put $60,000 into a property already earning $120K and walked away with $254K the following yearThe "red thread" principle: how a curated color palette and consistent aesthetic can transform a space without a massive budgetWhat she learned at Boutique Design New York about the new definition of luxury, and why experience has replaced expensive finishesHow designing a 50-key boutique hotel in Page, Arizona is teaching her that short-term rental culture is now flowing directly into independent hospitalityWhy she's not ready to hand guest communications over to AI, and what it means to have heart behind your hosting"I'll invest in design as soon as the house starts earning money. I hate to be the one to tell you, it's not going to start earning money until you invest in design."If you've ever wondered how to stand out in a sea of gray listings, make guests feel something when they walk through the door, or build a business around a genuine love of hospitality, this one's for you.Resources + Links:Hospitable Hosts STR Sisterhood Edition, Chapter 8Boutique Design New York (BDNY) Six Senses Hotels Connect with Courtney Petrovich:Website: denoridesigns.comInstagram: @denoridesignsFacebook: Denori DesignsConnect with Tanya Rooney:https://www.instagram.com/tanyarooneymnhttps://www.facebook.com/TanyaRooney28Check out her properties:www.yyhmn.comAirbnb Host Profile