Episode #60 - Navigating the health tech landscape, whilst also helping Mum's with a new charity - Emma Thornton

In this episode of The Start Up Support Surgery, Jo is joined by the inspiring Dr. Emma Thornton, a GPST3 and founder of the charity Shoebox Fairies. Emma shares her multifaceted journey, from her medical training to her entrepreneurial ventures, including her health tech startup, Cocoon, aimed at supporting women who have experienced birth trauma.  Emma opens up about her experiences during maternity leave, using that time to reflect and innovate, leading to the creation of Cocoon. She emphasises the importance of networking, market research, and the challenges of navigating the health tech landscape, all while balancing her responsibilities as a mother and charity founder.  Throughout the conversation, Emma highlights the significance of community, mentorship, and the unique insights that medical professionals can bring to the business world. Her story is a testament to the power of taking small, intentional steps towards achieving one's goals and the importance of embracing both successes and failures along the way.  This episode is packed with valuable insights for anyone considering a transition from medicine to entrepreneurship, particularly in the health tech sector. Emma's journey showcases the potential for innovation and impact in women's health.    Key Topics Covered:  - Emma's journey from GP to entrepreneur  - The founding of the Shoebox Fairies charity  - Navigating the health tech landscape with Cocoon  - The importance of networking and mentorship  - Balancing motherhood and professional ambitions  - Embracing incremental progress in entrepreneurship    Key Takeaways:  1. Start small and be intentional with your goals.  2. Leverage your unique experiences as a healthcare professional.  3. Network and seek mentorship within your industry.  4. Validate your ideas through market research and conversations.  5. Embrace both successes and failures as part of your journey.    To find out and connect with Jo:  - https://www.jowatkins.com/    Don't forget to grab your free PDF guide, From Stethoscope to Startup, available in the show notes. This essential resource is packed with practical advice to help you kickstart your entrepreneurial journey.  - https://drjowatkins.mykajabi.com/freestarterkitpodcast    To connect with Emma:  - LinkedIn: https://www.linkedin.com/in/dremmathornton/   - Pink Pineapple Podcast: https://www.youtube.com/@ClaudiaEmma-z5v  - Shoebox Fairies: https://www.theshoeboxfairies.com/     Resources: Daring Greatly by Brene Brown - https://uk.bookshop.org/p/books/daring-greatly-how-the-courage-to-be-vulnerable-transforms-the-way-we-live-love-parent-and-lead-brene-brown/4189370?ean=9780241257401&next=t