Episode 60: You Don’t Have a Product Problem… You Have an Offer Problem

If your business isn’t converting, it’s probably not your product, it’s your offer. In this episode, CJ and Aaron break down the critical difference between a product ladder and an offer ladder - and why most entrepreneurs get this wrong. Most people build great products… but fail to give people a reason to buy. In this episode: The difference between a product ladder and an offer ladder Why “if you build it, they will come” doesn’t work How to make your offers irresistible The psychology behind why people actually say yes How to create a clear path for customers to take action If you’ve ever felt like your business should be working - but isn’t - this episode will help you fix the gap. Links: Work with Trevor: https://convirs.com Minding Your Business website: https://mybpodcast.com Build your business with CJ: https://businessbuilder.coach Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK Topics: offer ladder, product ladder, business growth, marketing strategy, conversion, sales psychology, entrepreneurship, messaging, irresistible offers, customer journey