Episode 61: Bob Burg and The Go-Giver

Wish you had endless referrals to your business?Today on The Club Capital Leadership Podcast, Bob Burg - author of The Go-Giver and The Art of Persuasion - shares five key parts of his value structure, includingWhat value means and how to give more than you take.How to develop relationships so that people both like and trust you, leading to endless referrals.The five elements of value, including Excellence, Consistency, Attention, Empathy, and Appreciation.What you can take away from John Maxwell’s “Leadership Is Influence” philosophy.How to gain commitment instead of compliance in your team..Bob shares why he believes referrals are the best way to build your business, and this framework teaches you how to gain more referrals.For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business.Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.