Episode 62: Birthday Marketing 101

Business owners, does your marketing strategy include making your customers feel special on their own special days? If your marketing strategy does not have any birthday marketing methods then you are leaving money on the table! There are many ways you can market your products and services to your customers who subscribe to your email lists and follow you on social media. But birthday marketing is a formidable way to generate more revenue as it has the best response rates among other methods. Because remembering your customers on their birthdays makes them feel like a valued customer and not just a number, you can feel reassured that you can earn their business on their special day of celebration. This is especially important for hospitality-based businesses! We cover some strategies to help you build a birthday marketing strategy. Sara Russell (whose birthday just passed on June 20th) joins us to discuss what happens when you fail to remember your subscribed customers on their birthdays!