PODCAST · business
CDG BizCast
by Creativity Design Group
Christian Gonzales, Owner of Houston marketing firm Creativity Design Group (CDG) discusses several topics related to business management and consumer affairs. Join us for our bi-monthly podcast as we discuss marketing, business management, customer satisfaction, fraud fighting and other important business matters. Check out Creativity Design Group at https://www.creativitydesigngroup.com and learn more about our graphic design and digital marketing services.
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Episode 93: The WHAT-IFS of the Paramount/Warner Bros Discovery Merger (NON-POLITICAL)
On this special episode of the CDG BizCast, Christian breaks down the major scenarios that could unfold after the massive Paramount and Warner Bros. Discovery merger—joined by consumer panelist Cesar Blanco for a grounded, real‑world perspective. Together, they explore which non‑core or slow‑performing assets might be sold off, how a combined Paramount+ and Max could reshape the streaming experience, and what shifts we might see in franchise priorities and content strategy. The conversation also dives into the future of cable and linear networks, the evolving role of sports rights and live sports programming in a merged ecosystem, and how everyday viewers may react to changes in pricing, platform structure, and content availability. If you want a clear, forward‑looking breakdown of what this merger could mean for the industry—and for the consumers who keep it alive—this episode delivers it.
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Episode 92: The 2026 Windows Update Nightmare
We discuss the catastrophic failures related to some of the most recent Windows Updates released by Microsoft, particularly KB5077181, KB5074109, and KB5066835. These updates were released in February 2026, January 2026 and October 2025 respectively and unleashed a barrage of trouble for Windows 11 users from being unable to use Outlook to being unable to use Wi-Fi. We will cover what went wrong and what you can do if your system is currently affected. Our United Kingdom consumer panelist Sara Russell joins us to discuss her own personal experience.
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Episode 91: Small Business Spotlight on McCarron Home Care
We sit down with Sue McCarron, founder of McCarron Home Care, one of West Houston’s most trusted and award‑winning in‑home caregiving companies. Sue shares the personal beginnings that sparked her passion for caregiving, the values that shaped her company’s culture, and the mission that continues to guide her team as they support families through some of life’s most vulnerable moments.From building a caregiving model rooted in compassion and dignity to navigating the realities of running a purpose‑driven business, Sue offers insight, wisdom, and heart. Whether you’re a business owner, a caregiver, or someone who appreciates stories of leadership grounded in service, this conversation will inspire you.Listen in as we explore:• Sue’s early experiences and what led her into caregiving• The philosophy behind McCarron Home Care’s award‑winning approach• How her team supports seniors and families across West Houston• What it takes to build a mission‑driven, people‑first companyThis is a powerful look at what happens when passion meets purpose—and how one leader is raising the standard for home care in our community.CHECK OUT MCCARRON HOME CARE AT:https://mccarronhomecare.com
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Episode 90: Boost Your Brand with Podcasting (featuring Sarah Smith of Speakerbox Media)
Podcasting isn’t just about creating content — it’s about building authority and amplifying your brand’s voice. In this episode of the CDG BizCast, host Christian Gonzales (Owner of Creativity Design Group, Houston, Texas) sits down with Sarah Smith, CEO of Speakerbox Media — a nationwide podcasting studio and production headquartered based in Houston, Texas.Speakerbox Media works with brands of all sorts, from startups to Fortune 100 companies, delivering both video and audio podcast production that helps businesses showcase expertise, connect with audiences, and boost credibility.Sarah also co‑hosts the Owned & Earned podcast, where bold brands share the real stories behind owning their authority and earning their influence. In this conversation, she shares insights on how small businesses can leverage podcasting as a powerful marketing tool, plus her own inspiring journey as an entrepreneur leading one of the industry’s most respected agencies.👉 Learn more about Speakerbox Media: https://speakerboxmedia.com👉 Subscribe to Owned & Earned: https://youtube.com/@OwnedEarned
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Episode 89: Ownership Unlocked with Dr. Matthew F. Wilson
Does your team struggle to feel engaged in their projects? It may be because they have a lack of ownership in their work. Managers, you should be encouraging your team members to take strong ownership of their work. Foster a strong sense of ownership by giving them the ability to make their own decisions, and avoid micromanaging. Every project should be OURS (as a team), not MINE (as a leader who owns the project and is simply telling their subordinates what to do). Dr. Matthew F. Wilson, owner of the Ownership Academy and author of Ownership Unlocked: 4 Principles to Build Self-Driven Teams That Take Initiative, Innovate, and Win, joins us to discuss why it is important for leaders to reconsider their strategies when it comes to encouraging their team members to take the lead.
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Episode 88: Making Memories with Ashley Marie
Today's guest is a photographer who doesn't just take beautiful photos, she captures life's best memories so they can last a lifetime! We interview Ashley Marie of Memories by Ashley Marie Photography to discuss how her passion for photography led to her journey as an entrepreneur, as well as some advice for other business owners out there ready to take on the world!CHECK OUT MEMORIES BY ASHLEY MARIE PHOTOGRAPHY:https://memoriesbyashleymarie.com
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Episode 87: Cracker Barrel's New Logo: What Went Wrong
(FROM A NON-POLITICAL, STRICTLY BUSINESS PERSPECTIVE & RECORDED BEFORE THEY REVERTED BACK TO THEIR OLD LOGO). We discuss the situation regarding Cracker Barrel's new logo, the surrounding backlash towards it and how the business world can learn from this fiasco. Why was Cracker Barrel's new logo hotly disliked among the public? We answer this question in great detail and explain the importance of thinking before making drastic changes in business. Former marketing research recruiter Allan Stuckey joins us to discuss.
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Episode 86: Business Sins: Deceptive Advertising
In this episode of our Business Sins Subseries, we cover a sin that is all too common: deceptive advertising. This sin is one of the worst practices any company can engage in, as it tricks innocent customers into making purchases they don't want or need. In general, using deceptive advertising (ads with false claims, charging extra unexpected costs, using Photoshopped pictures, pushing unrealistic claims, etc.) causes consumers to make purchases under false pretenses. Companies are stealing consumers' money and crushing their hopes every day with lies, and we discuss why being deceitful to customers should be avoided at all costs! CDG BizCast United Kingdom panelist Sara Russell joins us to discuss.
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Episode 85: Getting the Right Clients! (And Saying Goodbye to the Wrong Ones)
As a business owner, have you ever felt that the wrong prospects were always contacting you to inquire about services? The ones who didn't align with your company's values or were always huge takers? These clients are the ones that are always anxiety-inducing and often take up much of our time with zero to no reward for working with them. Trish Saemann of Go Beyond SEO and host of the Breaking Even Better Podcast joins us to discuss her new book "Get More Clients You Love" which discusses this common problem business owners of all sorts face. We discuss some tips to help business owners only attract the clients that they want to deal with, as well as some tips to help you handle current problematic clients professionally and respectfully.SUBSCRIBE TO THE BREAKING EVEN BETTER PODCAST:https://www.youtube.com/ @BreakingEvenBetter BUY "GET MORE CLIENTS YOU LOVE" ON AMAZON:https://a.co/d/62wxZp6CHECK OUT RELAY BANK:https://relayfi.com/affiliatesGOBEYOND:https://gobeyondseo.com/
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Episode 84: Lessons from the UK Cyberattacks
We continue our discussion about the cyberattacks on three major United Kingdom retail chains, as discussed previously in Episode 83. Our UK panelist Sara Russell joins us to discuss how Marks & Spencer, Co-op & Harrods were affected after being brought down by a suspicious group known as DragonForce. We also cover some basic tips to help businesses, organizations and consumers protect themselves from becoming victims of a cyber attack.
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Episode 83: May 2025 Cybersecurity Beat
There have been a lot of buzz going on in the cybersecurity world, and we want you to be safe! Our incredible UK panelist Sara Russell once again joins us to discuss some recent events that have happened this month (May 2025). First, we discuss a dangerous phishing attempt targeting Gmail users that looks so real, even the most vigilant of users could fall for it! Secondly, we discuss the major cyberattack related to UK-retailers Marks & Spencer, Co-op & Harrods. We cover what customers and end-users should do to stay safe, as well as some tips for business owners responsible for ensuring their customers' information is properly secured.INFORMATION ON GMAIL PHISHING ATTEMPT:https://www.pcmag.com/news/watch-out-sophisticated-gmail-phishing-email-from-googleINFORMATION ON MARKS & SPENCER CYBER ATTACK:https://www.bbc.com/news/articles/c0el31nqnpvo
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Episode 82: Small Business Spotlight On U-GET-FIT Activewear
We shine the Small Business Spotlight on U-GET-FIT, an activewear company that is all about encouraging individuals staying in shape to strive for their absolute best! U-GET-FIT is not just about selling activewear, they are all about living the best when it comes to having a healthy lifestyle! CEO & Founder (and CDG Client) Serge Amani joins us to discuss how his passion for fitness has led him to start such a venerable brand! From his faith in God to his expertise in the fitness world, Serge has put all of his heart and soul into creating such a strong brand!"But seek ye first his kingdom, and his righteousness; and all these things shall be added unto you." - Matthew 6:33, King James VersionCONTACT U-GET-FIT TODAY:[email protected] U-GET-FIT ON SOCIAL MEDIA:YouTube: @U-Get-Fit Facebook: https://www.facebook.com/UGetFitActiveWearInstagram: https://www.instagram.com/ugetfitactivewear
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Episode 81: Business Sins: Having a Lack of Accountability (with Holly Golebiowski)
What happens when you fail to take accountability for your failures and errors? What happens when you are a toxic leader who refuses to accept such responsibilities and/or just allows them to slide? A cascade of events can happen such as low morale from team members, distrust in the public eye and a downfall in business. If there is a lack of accountability in your workplace, what should you do? Business coach Holly Golebiowski with LeaderSkills joins us to discuss.
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Episode 80: Last Minute Tax Prep Tips for Small Businesses
Tax season is nearing its end, and the filing deadline is just weeks away! We sat down with tax preparation expert Paul Njoku, owner of PKN Accounting in Houston, to explore how small business owners can maximize their returns before the deadline. Plus, he shares insights on common filing mistakes and how to avoid costly errors that could lead to problems down the road.CONTACT PAUL AT PKN ACCOUNTING TODAY:https://www.pknaccounting.com(832) [email protected]
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Episode 79: Live Music, Collaboration & Proper Event Prep with Lexi Nguyen
Singer-songwriter Lexi Nguyen joins us on CDG BizCast to explore how small businesses can leverage strategic event planning to maximize their exposure. In this episode, we’ll dive into the power of live music, the value of consistency, the importance of preparing for the unexpected, and how collaborating with fellow small businesses can create powerful mutual promotion opportunities. Tune in for expert insights and actionable tips to make your next event a success!
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Episode 78: Direct Marketing Online Using Social Media & Your Website with John Dwyer
In this episode of CDG BizCast, we welcome back John "JD" Dwyer from The Institute of Wow to dive deeper into the power of direct marketing—building on the insights he shared with us in Episode 76. JD explains how to incorporate direct marketing tactics into your website and social media campaigns to drive results. Direct marketing, at its core, is all about offering customers a compelling incentive to take action—think of how kids are drawn to McDonald's Happy Meals for the toy, not the food. This episode revisits this strategy and provides practical tips for small businesses to leverage direct marketing in their online efforts.
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Episode 77: Swimming Pools & Entrepreneurship: The Ambitions Behind America Pool Service
It's time to shine our Small Business Spotlight on another awesome small, local business in the Greater Houston area! Today we speak to Karina Melendez of Americana Pool Service of New Caney, TX. Karina joins us to discuss her adventure in starting a swimming pool contracting company with her husband Jorge, who are all about providing 5-star customer service. Americana Pool Service is all about providing swimming pools, hot tubs and other backyard amenities with quality materials while educating every customer with industry-standard tips to ensure their swimming pools last for years to come! When you get a pool from Americana, you will know everything you will ever need to know about swimming pools from construction to maintenance. In this episode, you will learn about Karina's passion for great customer service as well as some tips to help you get started on a new swimming pool in addition to some pro tips to keep your pool sparkling! Americana Pool Service serves Humble, Kingwood, Atascocita and several other northern areas of Greater Houston.LEARN MORE ABOUT AMERICANA POOL SERVICE AT:https://americanapoolservice.netGET A FREE QUOTE:(832) 689-0232FOLLOW AMERICANA POOL SERVICE ON SOCIAL MEDIA:Facebook: https://www.facebook.com/americanapoolservice/Instagram: https://www.instagram.com/americana.pool.service/TikTok: https://www.tiktok.com/@americanapoolservice
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Episode 76: Boost Sales with Powerful Incentives! Master Direct Response Marketing with John Dwyer, The Marketing Expert Behind Jerry Seinfeld's Campaigns!
There's a difference between simply offering a product/service and offering SOMETHING with your product or service to help boost sales! Think about the toy that comes with a McDonald's Happy Meal... THAT TOY is the #1 reason why kids want the meal. It's not because of the burger that comes with it! So think about what you can offer as a metaphorical Happy Meal toy with whatever you are selling! John Dwyer "JD" of The Institute of Wow joins us to discuss how direct marketing has helped boost sales for many of his clients, including actor and comedian Jerry Seinfeld! You won't want to miss this episode! CHECK OUT JD'S DIFFERENT BUSINESSES & LEARN MORE ABOUT HIM: THE INSTITUTE OF WOW (for those serious about making irresistible offers for their clients): https://www.theinstituteofwow.com FACEBOOK CONTENT IDEA: https://www.fbcontestformula.com VACATIONS INCENTIVE (mentioned at the end of the episode): https://www.vacationsincentive.com AI GENIE PHONE RECEPTIONIST: https://www.aigeniephone.com 20 MIN **FREE** ZOOM CALL WITH JD: https://getmorejd.com JD'S YOUTUBE CHANNEL: https://www.youtube.com/c/JDTV-IOW
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Episode 75: Mastering Cash Flow: Essential Strategies for New Entrepreneurs
Every year, many people make the New Year’s resolution to leave their full-time jobs and turn their skills into a business. While pursuing your passion is exciting, starting a business involves much more than just doing what you love. One critical area you must understand before launching your venture is cash flow. Today, Leo Kanell, founder of 7 Figures Funding, joins us to explain why mastering cash flow is essential for new business owners. He’ll break down what cash flow really means, what you need to know before starting your business, and the steps you should take to effectively manage it as you grow. LEARN MORE ABOUT 7 FIGURES FUNDING: https://www.7figuresfunding.com GET A FREE COPY OF LEO'S EBOOK: "THE 3 CASH FLOW SECRETS THAT CREATE 7 FIGURES OF CASH FLOW IN ANY BUSINESS Remember that 82% of businesses fail due to cash flow issues. In Leo's book, you will discover... • Why you must intentionally create cash flow products & services from Day 1 • The secret tool to automatically track your cash flow weekly • Why the Key to Making the Right Decision Comes down to how to Forecast your Future Cash Flow • Plus a bonus video that brings it all together so you can move forward with 100% confidence
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Episode 74: Discovering Your Next Hire with Discovered ATS
Hiring the right people is one of the biggest challenges business owners and hiring managers face. The endless search for top talent and the time-consuming screening process can feel overwhelming—but what if there was a better way? Enter Discovered ATS, a game-changing SaaS solution designed for businesses of all sizes. Powered by AI, this innovative tool takes the hassle out of recruiting with features like candidate pool nurturing, automated interview scheduling, recruiting video production, and so much more. On this episode of CDG BizCast, we’re joined by Fletcher Wimbush, the visionary founder of Discovered ATS, to explore how this cutting-edge platform is revolutionizing the hiring process. Say goodbye to the struggles of traditional recruiting and hello to a smarter, faster, and easier way to build your dream team. Don’t miss this conversation! Check out Discovered ATS for yourself at https://www.discovered.ai
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Episode 73: Introduction to Lead Magnets: Crafting One That Is Irresistible
Not all lead magnets are created equal—some are good, but great lead magnets can transform your small business. The right lead magnet on your website and within your content strategy can attract more customers and grow your audience like never before. If you’re unsure what a lead magnet is or how to craft one that’s irresistible to your potential customers, this episode is a must-listen! Join marketing expert Sarah Noel Block, founder of Tiny Marketing, as she breaks down the secrets to creating lead magnets so compelling, they’re impossible to ignore. LEARN MORE ABOUT SARAH & TINY MARKETING: https://www.sarahnoelblock.com TAKE THE TINY MARKETING GATEWAY CHALLENGE: https://cfaa2127.streaklinks.com/COqDv2aJCQ5TRDrw2AHiMe4A/https%3A%2F%2Ftinymarketing.myflodesk.com%2Fchallenge CHECK OUT THE TINY MARKETING PODCAST (50% OFF WITH PROMO CODE: BIZCAST): https://tinymarketing.myflodesk.com/challenge FOLLOW SARAH & TINY MARKETING ON SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Instagram: https://www.instagram.com/sarahnoelblock/ X: https://twitter.com/sarahnoelblock YouTube: https://www.youtube.com/channel/UCthKB_eYQBVeJ9NTiIq6Scg
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Episode 72: Small Business Spotlight on Legendary Houston Photographer Aisha Khan
Local photographer Aisha Khan has had an interest in the art since she was a child. But never once did she think that her interest would turn into an entrepreneurial journey making major breakthroughs in the industry, and ultimately becoming one of Houston's leading wedding photographers and videographers. Her firm, Ama by Aisha began in 2012 and has been featured in several magazines and won several awards for her outstanding work. In addition to starting a photography/cinema firm she is also the founder of Houston Warehouse Studios located at 1506 Lorraine Street (a building that is 100 years old!). "Houston Warehouse Studio focuses on providing a creative space for small businesses, innovators, and creators at competitive rates for all budgets." In this episode we discuss Aisha's entrepreneurial journey and how her passion for the art of photography has led her to becoming one of Houston's best photographers! Learn more about Ama by Aisha at: https://www.amabyaisha.com Learn more about Houston Warehouse Studios at: https://www.houstonwarehousestudios.com
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Episode 71: The Astrodome Revitalization Plan: A Small Business' Dream Come True?
We all know The Eighth Wonder of the World, or Houston's Astrodome! Once home to many events such as concerts, rodeos and sporting events, it has been closed and shuttered for many years and unfortunately falling into urban decay. In this episode, we are discussing the proposed Astrodome Revitalization Plan that was announced in early November by the Astrodome Conservancy, a non-profit organization dedicated to preserving the beloved structure from destruction. We will focus on how this plan could open many doors for entrepreneurs and small business owners and make stellar contributions to the economy of the Greater Houston area. Our United Kingdom panelist Sara Russell joins us to discuss, as a potential tourist to the Houston area how she feels about this plan and also discusses the UK's O2 Arena (formerly known as the Millenium Dome), a similar (but much newer) venue that once faced its own issues but was revitalized and reborn before it was too late.
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Episode 70: Business Sins: Being Rude to Customers
In the second episode of CDG BizCast's Business Sins subseries, we discuss the importance of maintaining a friendly, professional, customer-focused composure when conducting business in any fashion. There is no room for being rude and disrespectful in the business world, and this is especially true if you are a business owner yourself. Christian and our United Kingdom panelist Sara Russell discuss some examples of rude customer service they have both received in the real world, and how they felt as customers, when treated in such a disgusting fashion. We share stories and tips over what business owners should do in the event they have to reprimand rude employees, and we also stress the importance of ensuring your place of business remains friendly and respectful. The customer has both the power to increase your business and cause it to boom! Conversely, the customer also has the power to put you out of business!
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Episode 69: The Brawl Begins! WordPress vs. WP Engine
As an agency whose web design business is built solely on WordPress, we have been monitoring the ongoing dispute between WordPress/Automattic owner Matt Mullenweg and Austin-based hosting company WP Engine. Matt Mullenweg made disparaging comments about WP Engine back in mid-September 2024, which resulted in a cascade of unfortunate events such as WP Engine's customers' websites being blocked from the WordPress repository. Warren Laine-Naida of Germany-based Warren Laine-Naida Consulting joins us to discuss what is going on, how it is impacting the WordPress community, and what both clients and WordPress professionals should be doing to ensure business runs smoothly throughout the dispute. CHECK OUT WARREN LAINE-NAIDA'S BOOKS ON DIGITAL MARKETING SUCCESS: https://www.amazon.com/dp/B09BDKM7YR CHECK OUT WARREN'S BOOK "SEO All You Need to Know: Get Yourself and Your Website Found! A 7-Step Beginner’s Guide to Basic Search Engine Optimisation" ON AMAZON: https://www.amazon.com/SEO-All-You-Need-Know-ebook/dp/B0B4YXHMJF LEARN MORE ABOUT WARREN LAINE-NAIDA AT: https://warrenlainenaida.net/online-marketing-books/
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Episode 68: Daring to Become! From Employee to Entrepreneur
Is it your dream to one day leave traditional 9-5 work and enter the world of entrepreneurship? Maybe you are tired of dealing with things such as bully bosses, toxic coworkers, or the lack of morals at the company you currently work for. Many people do not even consider leaving their toxic workplaces due to complacency, which results in those people never living their dreams to start their own businesses. Julie Cropp Gareleck has seen it all in her career! After realizing that entrepreneurship was her calling, she traded in the 9-5 lifestyle for one full of great success as the CEO of her own company, Junction Creative Solutions of Atlanta, GA. Julie joins us in this episode to discuss the importance of making the transition from full-time employee to full-time business owner the correct way! It's not just simply quitting your job and selling your services. There is a lot of planning and preparation involved! Her new book, "Dare to Become: From the Corner Booth to the Corner Office" discusses her adventures throughout her career and how she was able to say goodbye forever to working for someone and start her own successful company! It is a must-read for all business owners and individuals who want to enter the wonderful world of entrepreneurship one day. ABOUT THE BOOK: Dare to Become: From the Corner Booth to the Corner Office is an inspiring narrative of entrepreneurial grit and determination. The book chronicles the journey of Julie Gareleck, who, without the safety net of venture capital or an Ivy League education, dared to dream and ultimately succeeded in establishing Junction Creative, one of the nation's leading marketing firms. Gareleck's humble beginnings in her parents' restaurant in Gettysburg, Pennsylvania, laid the foundation for her understanding of business operations. Her experiences in the corporate world, marked by challenging bosses and complex dynamics, fueled her desire to create her own company. This candid account of her entrepreneurial journey offers invaluable insights into self-financing a start-up, salary considerations, hiring practices, and generational management differences. Dare to Become stands out among entrepreneurial literature, offering a unique, real-world perspective on navigating the tumultuous path to business success. Gareleck's story serves as a testament to the power of perseverance and a guide for those daring to chase their own entrepreneurial dreams. ABOUT THE AUTHOR Julie Cropp Gareleck, Best Selling Author, CEO, and Entrepreneur, is a well-respected leader in business communities that extends from the US, to Canada, and the United Kingdom. In her 25 years of experience, Julie has consulted with more than 1000 companies, including startups, midsize, and Fortune 1000 companies, to build sustainable, revenue generating strategies. In 2009, she founded Junction Creative, an award-winning strategic marketing agency, in 2009, combining the intellectual capital of a business consulting firm with the creative execution of an advertising agency. As the author of the Best Seller, Dare to Become, From the Corner Booth to the Corner Office, Julie shares the right blend of personal anecdotes and professional advice makes it a valuable read for those looking to gain insights into the entrepreneurial journey and the importance of resilience in achieving success. The book reached a #1 Ranking on Amazon and Barnes & Noble in the first week. For more information: www.juliecroppgareleck.com. BUY "DARE TO BECOME" TODAY AND LEARN HOW TO START YOUR JOURNEY INTO ENTREPRENEURSHIP CORRECTLY! Buy on Amazon: https://www.amazon.com/Dare-Become-Corner-Booth-Office/dp/1611884012 Buy on Barnes & Noble: https://www.barnesandnoble.com/w/dare-to-become-julie-cropp-gareleck/1144498212 Buy directly from Julie's official website: https://juliecroppgareleck.com/shop/ SUBSCRIBE TO JULIE'S PODCAST "ASPIRE TO BE": https://www.youtube.com/@juliecgareleck/
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Episode 67: Your Audience is #1 Making a Powerful Impact when Presenting with Kris Flegg
Presenting is a major part of the business world. At one point or another, you may be faced with the task of presenting to large crowds either on behalf of your employer or for your own business. The majority of presentations fail for a variety of different reasons, which results in the audience feeling bored and no impact being made on them to take action. Don't let this happen to your presentation! Learn how to prepare a great presentation that will leave your audience wanting more and how to present with the utmost professionalism! Kris Flegg, founder of Australia's Presentation Design Co., a firm that specializes in preparing impactful presentations, joins us to discuss some tips on what you can do to knock your audience's socks off! We also discuss his new book, "The Presentation Playbook: Win the war for attention and make an impact." A must read for those who want to dominate every presentation they will ever hold! GET A FREE COPY OF "THE PRESENTATION PLAYBOOK": https://www.presentationdesign.co/store/p/the-presentation-playbook USE COUPON CODE: CDGBIZCAST CHECK OUT PRESENTATION DESIGN CO: https://www.presentationdesign.co Presentation Design Co. is a 2024 Australian Achiever® Award Winner for Excellence in Customer Service.
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Episode 66: Destroying Time Management Stress with Time Boss Andrew Hartman
Do you struggle with time management as a business owner (or as anyone who is involved in the business world)? Then maybe you need a guide to help you keep track of your everyday tasks to make sure deadlines are being met and your life/work balance is in order. Managing time properly can be extremely daunting for many people, but it doesn't have to be. That is where Time Boss steps in, a framework built on several easy to implement habits to manage your time. Time Boss founder Andrew Hartman joins us today to discuss a few strategies to help you manage your time properly in order to reduce the stress and anxiety that comes with time management. He will also describe his journey as an entrepreneur that led him to form such a valuable company that the entire business world can greatly benefit from.
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Episode 65: Business Sins: Pricing Dishonesty
We debut our new subseries Business Sins by diving into the critical issue of pricing dishonesty. This episode unpacks the unethical practices of bait-and-switch tactics, price gouging, and deceptive marketing methods. We emphasize the damaging impact these practices can have on consumer trust and long-term business success. By exploring real-world examples and offering practical advice, we highlight the importance for business owners to steer clear of these "sins" and foster transparent, fair pricing strategies that build lasting customer relationships.
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Episode 64: Impact of the July 19, 2024 CrowdStrike Outage and Recent Major Cyberattacks
In this episode of CDG BizCast, we delve into the significant global repercussions of the CrowdStrike outage on July 19, 2024. Join us as we explore how this unexpected downtime disrupted businesses, governments, and cybersecurity operations worldwide. We'll also examine recent major cyberattacks, analyzing their impact and the lessons learned. Tune in for useful tips and discussions on the evolving landscape of cybersecurity threats and the measures being taken to protect against them. CDG BizCast United Kingdom Consumer Panelist Sara Russell joins us to discuss. HORNET SECURITY'S CROWDSTRIKE BSOD RECOVERY: https://www.hornetsecurity.com/en/crowdstrike-bsod-recovery/
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Episode 63: Pioneering Digital Innovation: A Conversation with Jesse Tayler
In this episode of CDG BizCast, we are joined by Jesse Tayler, a true pioneer in the world of digital innovation. Jesse takes us on a journey through his remarkable career, starting with his groundbreaking invention of the world's first app store, an idea he pitched to Steve Jobs in 1993. We delve into the origins of this revolutionary concept and its impact on the tech industry. Jesse also shares insights into his latest venture, TruAnon™, a cutting-edge platform designed to make profile fraud obsolete. As the founder and owner of TruAnon™, Jesse discusses the importance of digital authenticity and the innovative solutions his company offers to ensure online integrity. Throughout the episode, Jesse opens up about his background, the challenges he faced, and the lessons he learned along the way. He offers invaluable tips for aspiring entrepreneurs, drawing from his extensive experience in the tech industry. Join us for an inspiring and informative conversation with Jesse Tayler, and discover the stories behind two major career highlights that have shaped the digital landscape. LEARN MORE ABOUT MAKING PROFILE OBSOLETE WITH TRUANON™ https://www.truanon.com
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Episode 62: Birthday Marketing 101
Business owners, does your marketing strategy include making your customers feel special on their own special days? If your marketing strategy does not have any birthday marketing methods then you are leaving money on the table! There are many ways you can market your products and services to your customers who subscribe to your email lists and follow you on social media. But birthday marketing is a formidable way to generate more revenue as it has the best response rates among other methods. Because remembering your customers on their birthdays makes them feel like a valued customer and not just a number, you can feel reassured that you can earn their business on their special day of celebration. This is especially important for hospitality-based businesses! We cover some strategies to help you build a birthday marketing strategy. Sara Russell (whose birthday just passed on June 20th) joins us to discuss what happens when you fail to remember your subscribed customers on their birthdays!
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Episode 61: Living XTREME Hospitality with Chef Michael Brown
Restauranteurs and other professionals in the hospitality industry, this episode is for you! Chef Michael Brown of Jamburritos joins us once again to discuss a topic that is near and dear to him, and that is Xtreme Hospitality! In the restaurant industry, it is important to always bring your A-Game when it comes to serving your customers. Everyone involved from the chefs to the servers should always strive to deliver a 5-star experience to every customer they serve, and every customer deserves an equally stellar experience. Michael discusses some tips on how you can take hospitality-industry customer service to the next level! First, there's hospitality and then there's XTREME Hospitality! Michael has an entire podcast dedicated to this topic, and we recommend that all industry professionals check it out! Living Xtreme Hospitality is the podcast for those who are serious about delivering top-notch service to their customers! LIVING XTREME HOSPITALITY PODCAST: https://www.youtube.com/watch?v=OmTquCqVo2E&list=PLdoN8dFKkIvruQOK2cQq8owYmT4-UUZNZ&ab_channel=JamburritosCajunGrillleExpress
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Episode 60: Standing Guard Against Data Breach Extortion Scams
Business owners, have you ever received a heart-stopping, threatening email from a stranger claiming that they hacked your website, stole all of its information and will use it against you by harassing all of your customers unless you pay a large amount in bitcoin? Consumers, have you ever received a similar email where they claim they have video of you doing something inappropriate and will share it with all of your friends and family unless you also pay in bitcoin? If you have, rest assured that there is nothing to worry about and they are all empty threats. These so-called "hackers" are full of hot air and are scammers trying to steal your money! Don't give them the time of day! We talk to @thesaraissimochronicles1656 to discuss these scams in detail with tips to help you stay safe. We share an example of one that we received here at CDG and one that Sara received as a consumer.
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Episode 59: Grace Over Grind: Seeking Him First with Pastor Steven Foster
Pastor Steven Foster, owner of Next Steps LLC discusses the importance of putting God first during one's entrepreneurship journey. Pastor Steven shares his own personal testimony over how God helped him triumph over the darker times of his life and become a successful business owner making over six figures. It's not just about focusing on your business goals, it's about seeking the kingdom of God first in order to achieve said goals and focus on His Grace. It's not about "grinding" and trying to outdo everyone else, it's about following God's timing and His will!
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Episode 58: Rising Operational Costs vs. The Food Industry
Chef Michael Brown of Jamburritos joins us once again to discuss a major issue facing the restaurant industry: rising operating costs! From the rising minimum wage that was implemented in California to the cost of food rising due to inflation, we talk about how these things impact the consumer and what restaurants have to do to ensure they can deliver top-quality food without cutting corners to do so!
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Episode 57: Lessons from Trill Burgers: A Sticky Situation
Stolen money! Recipe rights! A legal battle is heating up between the founders of Trill Burgers over these issues, a hotly popular burger joint headed up by rapper Bun B. We discuss the entire ordeal in detail to illustrate the dangers of going into business with multiple partners in the restaurant industry (or any industry in general). Chef and restauranteur extraordinaire Michael Brown joins us to discuss.
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Episode 56: Entrepreneurship & Franchising with StretchMed®
Today, we speak to the founder and CEO of StretchMed® Brian Cook to learn more about his passion for fitness and his experience as an entrepreneur leading him to form a strong brand that is rapidly growing. StretchMed® Studios are franchised by fierce business owners just like Brian who have a passion for fitness and bring their A-Game when it comes to serving clients. Because stretching has several benefits for the body such as improving posture, blood flow, energy, and decreasing muscle/joint pain, StretchMed® specializes in providing its clients exercises that will help them live better lives daily! LEARN MORE ABOUT STRETCHMED®: https://www.stretchmedstudios.com OWN A STRETCHMED® STUDIO: https://stretchmedstudios.com/own-a-stretchmed/
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Episode 55: RIP Dr Pepper?? Dealing with Social Media Hoaxes
Many of you who use social media probably saw a huge rumor going around the Dr. Pepper, one of the most beloved soft drinks in the world, was going to be discontinued. Guess what? It was all a hoax started by someone on Tiktok and it went viral. In this episode, we discuss how both consumers and businesses should handle social media hoaxes like this. For consumers, we want to discuss the importance of doing your research before you possibly spreading disinformation. For businesses, we discuss what you can do if your company or any of its products, services or people become a victim of a viral rumor. @thesaraissimochronicles1656 joins us to discuss.
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Episode 54: A Consumer's Perspective on How Customers are Treated
Customer feedback is one of the most important things business owners need to consider when implementing any of their strategies related to operations, especially in marketing and customer service! We talk to our consumer panelist in the United Kingdom, Sara Russell to learn more about how she feels about how businesses are acknowledging her needs, so the business owners of the world can take note!
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Episode 53: Your Business and the New Year
As we start a brand new year, it is important to review our business' performance for the previous year so we can prepare for the incoming new year. From marketing, financials, and customer service, we discuss what business owners new and established should be looking into to start the year off on the right foot. Anthony Lindsay of Astor Business Centers joins Christian to discuss what business owners should be doing to have the correct outlook for 2024.
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Episode 52: Food Service Efficiency for the Holidays (And Avoiding Dinner Scams)
The holiday season (starting from Thanksgiving, through Christmas and concluding with New Years) is the busiest time of the year when it comes to food service. Restaurants and caterers should be prepared by ensuring they have enough inventory, staff, and resources in general to serve large dine-in and take-out crowds. Additionally, we discuss what happens when customers get scammed by fake vendors pretending to serve full meals and what consumers can do to protect themselves from getting ripped off. Chef Michael Brown of Jamburritos discusses what food service providers can do to ensure they close out the year with optimum results.
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Episode 51: Retail Efficiency for the Christmas Shopping Season
We all know that the holiday season is the busiest time of the year for stores. Remember, you should never allow the hustle and bustle of the season to cause problems for your customers. Avoid long lines, have simple return policies, and ensure that you are hiring the right staff to help your retail business thrive during this time of the year. There are many common mistakes retailers make that can cost them new customers; these mistakes can be 100% avoided if you prepare accordingly. This episode will discuss what retailers can do to ensure that these mistakes are avoided, and if they are committed, what to do to ensure they are taken care of.
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Episode 50: Cyber Security for Businesses & Consumers
Cyber security is something that every business owner should take seriously. But how many business owners know what they need to do to ensure that their operations and customer data are protected? And how many consumers know what they need to do in order to protect their most sensitive personal information? We speak to two cyber security experts to learn more about what both business owners and consumers need to do to protect themselves in a world full of evil hackers and scammers.
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Episode 49: Customer Service with Angry Customers
As a business owner or customer service agent, do you find yourself lost trying to handle angry customers the right way? We discuss the importance of giving angry customers your undivided attention and what you can do when things start to get extreme. An experienced customer service agent speaks with us to share his methods.
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Episode 48: Working On (Not In) Your Business
We talk to one of the #1 ranked business coaches in North America, Doug Winnie of ActionCoach/N3Coaching to discuss what it means to take your business to the next level. Doug shares several tips to help you work ON your business, rather than in it so that your company can see great success. From marketing to profit margins, this episode is for business owners who are serious about operating a 5-star company and will want to take a ton of notes on!
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Episode 47: Sensational Entrepreneurship with Matteo Harmon
Entrepreneurship is for the go-getters and resilient ones! We speak to Matteo Harmon of It's Senseitional to discuss why he chose to join the wonderful world of entrepreneurship, what keeps him going everyday, and why he is passionate about his work! Matteo is a Houston-area based artist, entrepreneur and visionary who owns several businesses under the umbrella of "It's Senseitional". Check out his endless talents at https://www.linktr.ee/Muhtayyo
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Episode 46: Getting Ready for the Holidays: Providing A+ Customer Service
The holiday shopping season is the busiest time of the year, so it is important that you give each customer an A+ experience! Do not allow the hustle and bustle of the season to destroy the customer's experience, as this can lead to much trouble later! If you provided a customer a poor, F-rated experience that caused them to go somewhere else, it could damage your company's image! Don't let that happen! We discuss the importance of ensuring each customer leaves with a smile on their face and feels encouraged to do business at your establishment again! Good customer service is important year round and not just the holidays, but due to the influx of customers, it might be a bit difficult to handle every customer's needs. If you want to make sure that you are providing each customer an A+ experience despite how busy you are, then this episode is for you!
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Episode 45: Chatbots: Helpful Assistants or Customer Headache?
Chatbots can be extremely helpful when trying to assist customers who are browsing your website for help, need recommendations on what to buy, have questions, etc. But poorly programmed chatbots who send customers nowhere, fail to understand their needs, and fail to send them to an actual customer service agent can destroy the customer/company relationship just like that (and cost your company revenue!). We discuss some examples on how chatbots have destroyed the customer service experience with our consumer panelist Sara Russell, and what you, the business owner must know before you implement a chatbot into your sales strategy.
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Episode 44: The Cold Truth About Cold Calling
Do you hate getting calls from people trying to sell you things you don't want? You are not alone! In this episode, we discuss why cold calling is a rude, antiquated practice that businesses should not utilize anymore and how it actually hurts rather than helps them get new leads. CDG co-owner Christian Gonzales discusses how they can disrupt business operations and BizCast panelist Sara Russell describes how cold calls annoy her as a consumer.
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ABOUT THIS SHOW
Christian Gonzales, Owner of Houston marketing firm Creativity Design Group (CDG) discusses several topics related to business management and consumer affairs. Join us for our bi-monthly podcast as we discuss marketing, business management, customer satisfaction, fraud fighting and other important business matters. Check out Creativity Design Group at https://www.creativitydesigngroup.com and learn more about our graphic design and digital marketing services.
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Creativity Design Group
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