PODCAST · business
CDG BizCast
by Creativity Design Group
Christian Gonzales, Owner of Houston marketing firm Creativity Design Group (CDG) discusses several topics related to business management and consumer affairs. Join us for our bi-monthly podcast as we discuss marketing, business management, customer satisfaction, fraud fighting and other important business matters. Check out Creativity Design Group at https://www.creativitydesigngroup.com and learn more about our graphic design and digital marketing services.
Episodes
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Episode 93: The WHAT-IFS of the Paramount/Warner Bros Discovery Merger (NON-POLITICAL)
On this special episode of the CDG BizCast, Christian breaks down the major scenarios that could unfold after the massive Paramount and Warner Bros. Discovery merger—joined by consumer panelist Cesar Blanco for a grounded, real‑world perspective. Together, they explore which non‑core or...
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Episode 92: The 2026 Windows Update Nightmare
We discuss the catastrophic failures related to some of the most recent Windows Updates released by Microsoft, particularly KB5077181, KB5074109, and KB5066835. These updates were released in February 2026, January 2026 and October 2025 respectively and unleashed a barrage of trouble for Windows…
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Episode 91: Small Business Spotlight on McCarron Home Care
We sit down with Sue McCarron, founder of McCarron Home Care, one of West Houston’s most trusted and award‑winning in‑home caregiving companies. Sue shares the personal beginnings that sparked her passion for caregiving, the values that shaped her company’s culture, and the mission that continues...
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Episode 90: Boost Your Brand with Podcasting (featuring Sarah Smith of Speakerbox Media)
Podcasting isn’t just about creating content — it’s about building authority and amplifying your brand’s voice. In this episode of the CDG BizCast, host Christian Gonzales (Owner of Creativity Design Group, Houston, Texas) sits down with Sarah Smith, CEO of Speakerbox Media — a nationwide...
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Episode 89: Ownership Unlocked with Dr. Matthew F. Wilson
Does your team struggle to feel engaged in their projects? It may be because they have a lack of ownership in their work. Managers, you should be encouraging your team members to take strong ownership of their work. Foster a strong sense of ownership by giving them the ability to make their own...
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Episode 88: Making Memories with Ashley Marie
Today's guest is a photographer who doesn't just take beautiful photos, she captures life's best memories so they can last a lifetime! We interview Ashley Marie of Memories by Ashley Marie Photography to discuss how her passion for photography led to her journey as an entrepreneur, as well as…
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Episode 87: Cracker Barrel's New Logo: What Went Wrong
(FROM A NON-POLITICAL, STRICTLY BUSINESS PERSPECTIVE & RECORDED BEFORE THEY REVERTED BACK TO THEIR OLD LOGO). We discuss the situation regarding Cracker Barrel's new logo, the surrounding backlash towards it and how the business world can learn from this fiasco. Why was Cracker Barrel's new logo...
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Episode 86: Business Sins: Deceptive Advertising
In this episode of our Business Sins Subseries, we cover a sin that is all too common: deceptive advertising. This sin is one of the worst practices any company can engage in, as it tricks innocent customers into making purchases they don't want or need. In general, using deceptive advertising…
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Episode 85: Getting the Right Clients! (And Saying Goodbye to the Wrong Ones)
As a business owner, have you ever felt that the wrong prospects were always contacting you to inquire about services? The ones who didn't align with your company's values or were always huge takers? These clients are the ones that are always anxiety-inducing and often take up much of our time…
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Episode 84: Lessons from the UK Cyberattacks
We continue our discussion about the cyberattacks on three major United Kingdom retail chains, as discussed previously in Episode 83. Our UK panelist Sara Russell joins us to discuss how Marks & Spencer, Co-op & Harrods were affected after being brought down by a suspicious group known as...
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Episode 83: May 2025 Cybersecurity Beat
There have been a lot of buzz going on in the cybersecurity world, and we want you to be safe! Our incredible UK panelist Sara Russell once again joins us to discuss some recent events that have happened this month (May 2025). First, we discuss a dangerous phishing attempt targeting Gmail users...
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Episode 82: Small Business Spotlight On U-GET-FIT Activewear
We shine the Small Business Spotlight on U-GET-FIT, an activewear company that is all about encouraging individuals staying in shape to strive for their absolute best! U-GET-FIT is not just about selling activewear, they are all about living the best when it comes to having a healthy lifestyle!…
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Episode 81: Business Sins: Having a Lack of Accountability (with Holly Golebiowski)
What happens when you fail to take accountability for your failures and errors? What happens when you are a toxic leader who refuses to accept such responsibilities and/or just allows them to slide? A cascade of events can happen such as low morale from team members, distrust in the public eye…
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Episode 80: Last Minute Tax Prep Tips for Small Businesses
Tax season is nearing its end, and the filing deadline is just weeks away! We sat down with tax preparation expert Paul Njoku, owner of PKN Accounting in Houston, to explore how small business owners can maximize their returns before the deadline. Plus, he shares insights on common filing…
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Episode 79: Live Music, Collaboration & Proper Event Prep with Lexi Nguyen
Singer-songwriter Lexi Nguyen joins us on CDG BizCast to explore how small businesses can leverage strategic event planning to maximize their exposure. In this episode, we’ll dive into the power of live music, the value of consistency, the importance of preparing for the unexpected, and how...
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Episode 78: Direct Marketing Online Using Social Media & Your Website with John Dwyer
In this episode of CDG BizCast, we welcome back John "JD" Dwyer from The Institute of Wow to dive deeper into the power of direct marketing—building on the insights he shared with us in Episode 76. JD explains how to incorporate direct marketing tactics into your website and social media…
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Episode 77: Swimming Pools & Entrepreneurship: The Ambitions Behind America Pool Service
It's time to shine our Small Business Spotlight on another awesome small, local business in the Greater Houston area! Today we speak to Karina Melendez of Americana Pool Service of New Caney, TX. Karina joins us to discuss her adventure in starting a swimming pool contracting company with her...
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Episode 76: Boost Sales with Powerful Incentives! Master Direct Response Marketing with John Dwyer, The Marketing Expert Behind Jerry Seinfeld's Campaigns!
There's a difference between simply offering a product/service and offering SOMETHING with your product or service to help boost sales! Think about the toy that comes with a McDonald's Happy Meal... THAT TOY is the #1 reason why kids want the meal. It's not because of the burger that comes with…
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Episode 75: Mastering Cash Flow: Essential Strategies for New Entrepreneurs
Every year, many people make the New Year’s resolution to leave their full-time jobs and turn their skills into a business. While pursuing your passion is exciting, starting a business involves much more than just doing what you love. One critical area you must understand before launching your...
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Episode 74: Discovering Your Next Hire with Discovered ATS
Hiring the right people is one of the biggest challenges business owners and hiring managers face. The endless search for top talent and the time-consuming screening process can feel overwhelming—but what if there was a better way? Enter Discovered ATS, a game-changing SaaS solution designed for...
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Episode 73: Introduction to Lead Magnets: Crafting One That Is Irresistible
Not all lead magnets are created equal—some are good, but great lead magnets can transform your small business. The right lead magnet on your website and within your content strategy can attract more customers and grow your audience like never before. If you’re unsure what a lead magnet is or how...
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Episode 72: Small Business Spotlight on Legendary Houston Photographer Aisha Khan
Local photographer Aisha Khan has had an interest in the art since she was a child. But never once did she think that her interest would turn into an entrepreneurial journey making major breakthroughs in the industry, and ultimately becoming one of Houston's leading wedding photographers and...
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Episode 71: The Astrodome Revitalization Plan: A Small Business' Dream Come True?
We all know The Eighth Wonder of the World, or Houston's Astrodome! Once home to many events such as concerts, rodeos and sporting events, it has been closed and shuttered for many years and unfortunately falling into urban decay. In this episode, we are discussing the proposed Astrodome...
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Episode 70: Business Sins: Being Rude to Customers
In the second episode of CDG BizCast's Business Sins subseries, we discuss the importance of maintaining a friendly, professional, customer-focused composure when conducting business in any fashion. There is no room for being rude and disrespectful in the business world, and this is especially…
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Episode 69: The Brawl Begins! WordPress vs. WP Engine
As an agency whose web design business is built solely on WordPress, we have been monitoring the ongoing dispute between WordPress/Automattic owner Matt Mullenweg and Austin-based hosting company WP Engine. Matt Mullenweg made disparaging comments about WP Engine back in mid-September 2024, which...
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Episode 68: Daring to Become! From Employee to Entrepreneur
Is it your dream to one day leave traditional 9-5 work and enter the world of entrepreneurship? Maybe you are tired of dealing with things such as bully bosses, toxic coworkers, or the lack of morals at the company you currently work for. Many people do not even consider leaving their toxic...
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Episode 67: Your Audience is #1 Making a Powerful Impact when Presenting with Kris Flegg
Presenting is a major part of the business world. At one point or another, you may be faced with the task of presenting to large crowds either on behalf of your employer or for your own business. The majority of presentations fail for a variety of different reasons, which results in the audience...
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Episode 66: Destroying Time Management Stress with Time Boss Andrew Hartman
Do you struggle with time management as a business owner (or as anyone who is involved in the business world)? Then maybe you need a guide to help you keep track of your everyday tasks to make sure deadlines are being met and your life/work balance is in order. Managing time properly can be...
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Episode 65: Business Sins: Pricing Dishonesty
We debut our new subseries Business Sins by diving into the critical issue of pricing dishonesty. This episode unpacks the unethical practices of bait-and-switch tactics, price gouging, and deceptive marketing methods. We emphasize the damaging impact these practices can have on consumer trust…
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Episode 64: Impact of the July 19, 2024 CrowdStrike Outage and Recent Major Cyberattacks
In this episode of CDG BizCast, we delve into the significant global repercussions of the CrowdStrike outage on July 19, 2024. Join us as we explore how this unexpected downtime disrupted businesses, governments, and cybersecurity operations worldwide. We'll also examine recent major…
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Episode 63: Pioneering Digital Innovation: A Conversation with Jesse Tayler
In this episode of CDG BizCast, we are joined by Jesse Tayler, a true pioneer in the world of digital innovation. Jesse takes us on a journey through his remarkable career, starting with his groundbreaking invention of the world's first app store, an idea he pitched to Steve Jobs in 1993. We…
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Episode 62: Birthday Marketing 101
Business owners, does your marketing strategy include making your customers feel special on their own special days? If your marketing strategy does not have any birthday marketing methods then you are leaving money on the table! There are many ways you can market your products and services to…
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Episode 61: Living XTREME Hospitality with Chef Michael Brown
Restauranteurs and other professionals in the hospitality industry, this episode is for you! Chef Michael Brown of Jamburritos joins us once again to discuss a topic that is near and dear to him, and that is Xtreme Hospitality! In the restaurant industry, it is important to always bring your…
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Episode 60: Standing Guard Against Data Breach Extortion Scams
Business owners, have you ever received a heart-stopping, threatening email from a stranger claiming that they hacked your website, stole all of its information and will use it against you by harassing all of your customers unless you pay a large amount in bitcoin? Consumers, have you ever…
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Episode 59: Grace Over Grind: Seeking Him First with Pastor Steven Foster
Pastor Steven Foster, owner of Next Steps LLC discusses the importance of putting God first during one's entrepreneurship journey. Pastor Steven shares his own personal testimony over how God helped him triumph over the darker times of his life and become a successful business owner making over…
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Episode 58: Rising Operational Costs vs. The Food Industry
Chef Michael Brown of Jamburritos joins us once again to discuss a major issue facing the restaurant industry: rising operating costs! From the rising minimum wage that was implemented in California to the cost of food rising due to inflation, we talk about how these things impact the consumer…
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Episode 57: Lessons from Trill Burgers: A Sticky Situation
Stolen money! Recipe rights! A legal battle is heating up between the founders of Trill Burgers over these issues, a hotly popular burger joint headed up by rapper Bun B. We discuss the entire ordeal in detail to illustrate the dangers of going into business with multiple partners in the…
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Episode 56: Entrepreneurship & Franchising with StretchMed®
Today, we speak to the founder and CEO of StretchMed® Brian Cook to learn more about his passion for fitness and his experience as an entrepreneur leading him to form a strong brand that is rapidly growing. StretchMed® Studios are franchised by fierce business owners just like Brian who have a...
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Episode 55: RIP Dr Pepper?? Dealing with Social Media Hoaxes
Many of you who use social media probably saw a huge rumor going around the Dr. Pepper, one of the most beloved soft drinks in the world, was going to be discontinued. Guess what? It was all a hoax started by someone on Tiktok and it went viral. In this episode, we discuss how both consumers and...
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Episode 54: A Consumer's Perspective on How Customers are Treated
Customer feedback is one of the most important things business owners need to consider when implementing any of their strategies related to operations, especially in marketing and customer service! We talk to our consumer panelist in the United Kingdom, Sara Russell to learn more about how she...
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Episode 53: Your Business and the New Year
As we start a brand new year, it is important to review our business' performance for the previous year so we can prepare for the incoming new year. From marketing, financials, and customer service, we discuss what business owners new and established should be looking into to start the year off…
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Episode 52: Food Service Efficiency for the Holidays (And Avoiding Dinner Scams)
The holiday season (starting from Thanksgiving, through Christmas and concluding with New Years) is the busiest time of the year when it comes to food service. Restaurants and caterers should be prepared by ensuring they have enough inventory, staff, and resources in general to serve large…
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Episode 51: Retail Efficiency for the Christmas Shopping Season
We all know that the holiday season is the busiest time of the year for stores. Remember, you should never allow the hustle and bustle of the season to cause problems for your customers. Avoid long lines, have simple return policies, and ensure that you are hiring the right staff to help your...
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Episode 50: Cyber Security for Businesses & Consumers
Cyber security is something that every business owner should take seriously. But how many business owners know what they need to do to ensure that their operations and customer data are protected? And how many consumers know what they need to do in order to protect their most sensitive personal...
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Episode 49: Customer Service with Angry Customers
As a business owner or customer service agent, do you find yourself lost trying to handle angry customers the right way? We discuss the importance of giving angry customers your undivided attention and what you can do when things start to get extreme. An experienced customer service agent speaks...
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Episode 48: Working On (Not In) Your Business
We talk to one of the #1 ranked business coaches in North America, Doug Winnie of ActionCoach/N3Coaching to discuss what it means to take your business to the next level. Doug shares several tips to help you work ON your business, rather than in it so that your company can see great success. From...
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Episode 47: Sensational Entrepreneurship with Matteo Harmon
Entrepreneurship is for the go-getters and resilient ones! We speak to Matteo Harmon of It's Senseitional to discuss why he chose to join the wonderful world of entrepreneurship, what keeps him going everyday, and why he is passionate about his work! Matteo is a Houston-area based artist,...
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Episode 46: Getting Ready for the Holidays: Providing A+ Customer Service
The holiday shopping season is the busiest time of the year, so it is important that you give each customer an A+ experience! Do not allow the hustle and bustle of the season to destroy the customer's experience, as this can lead to much trouble later! If you provided a customer a poor, F-rated...
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Episode 45: Chatbots: Helpful Assistants or Customer Headache?
Chatbots can be extremely helpful when trying to assist customers who are browsing your website for help, need recommendations on what to buy, have questions, etc. But poorly programmed chatbots who send customers nowhere, fail to understand their needs, and fail to send them to an actual…
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Episode 44: The Cold Truth About Cold Calling
Do you hate getting calls from people trying to sell you things you don't want? You are not alone! In this episode, we discuss why cold calling is a rude, antiquated practice that businesses should not utilize anymore and how it actually hurts rather than helps them get new leads. CDG co-owner...
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ABOUT THIS SHOW
Christian Gonzales, Owner of Houston marketing firm Creativity Design Group (CDG) discusses several topics related to business management and consumer affairs. Join us for our bi-monthly podcast as we discuss marketing, business management, customer satisfaction, fraud fighting and other important business matters. Check out Creativity Design Group at https://www.creativitydesigngroup.com and learn more about our graphic design and digital marketing services.
HOSTED BY
Creativity Design Group
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Frequently Asked Questions
How many episodes does CDG BizCast have?
CDG BizCast currently has 93 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is CDG BizCast about?
Christian Gonzales, Owner of Houston marketing firm Creativity Design Group (CDG) discusses several topics related to business management and consumer affairs. Join us for our bi-monthly podcast as we discuss marketing, business management, customer satisfaction, fraud fighting and other important...
How often does CDG BizCast release new episodes?
CDG BizCast has 93 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to CDG BizCast?
You can listen to CDG BizCast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts CDG BizCast?
CDG BizCast is created and hosted by Creativity Design Group.
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