Episode 62: Carrie Sporer, SWAIR

Join Stefanie as she chats with Carrie Sporer, the fitness-obsessed founder who turned her post-workout hair disasters into SWAIR – the hair care brand that's flipping the beauty industry upside down! When traditional shampoos couldn't keep up with her active lifestyle, she didn't just complain... She created a revolution. Get ready for raw startup truths, breakthrough moments, and the exact playbook she used to build something extraordinary from pure frustration!About Carrie Sporer: Carrie Sporer is a Manhattan-based fashion and lifestyle executive with over a decade of experience helping brands overcome growing pains and reach new milestones. She specializes in sales strategy, merchandising, operations, and business reinvention for both emerging and established companies. A University of Pennsylvania graduate with degrees in Economics and Communications, Carrie previously served as VP of Sales and Operations at Edie Parker and Director of Sales at Judith Leiber. She's a founding member of the Accessories Innovation Committee and holds a Digital Marketing certificate from General Assembly. When she's not figuring out what makes a good brand great, Carrie enjoys dance parties with her sons, running marathons, and nerding out on Excel.About SWAIR: SWAIR creates revolutionary hair products made from safe, high-quality ingredients for active people. Our brand is committed to multi-tasking and saving time, so you can spend more of it in the gym, on the mat, or wherever you’re breaking your sweat. SWAIR uses only the good stuff: we're vegan, cruelty free, alcohol free, paraben free, gluten free, sulfate free, phthalate free, formaldehyde free, no artificial dyes and dermatologist tested.Discover more at swairhair.com