Episode #62: Facebook Ads, Navigating Audience Growth and Developing An Agency as a Medical Student - with Tiarnan McKeever

In this episode of The Start Up Support Surgery, Jo is joined by the fabulous Tiernan, founder of KeCatalyst. With a unique background in healthcare and a passion for entrepreneurship, Tiernan shares his journey from medical school to building a successful marketing agency that supports healthcare professionals. As they delve into Tiernan's experiences, he discusses the challenges and opportunities he faced while transitioning from medicine to business. He reflects on the initial financial motivations that led him to explore side hustles during his studies and how that evolved into a thriving agency focused on paid advertising and CRM management. Throughout the conversation, Tiernan emphasises the importance of understanding one's target audience and the strategic use of paid ads to scale a business. He provides valuable insights into the mindset required for entrepreneurship, the significance of mentorship, and the necessity of building strong local connections before expanding into broader markets. This episode is filled with practical advice for healthcare professionals considering a leap into entrepreneurship, particularly in the realms of marketing and patient engagement. Tiernan's story is a testament to the power of resilience, adaptability, and the importance of aligning business goals with personal values. Key Topics Covered:  - Tiernan's journey from medical school to entrepreneurship  - The founding of Kay Catalyst and its focus on healthcare marketing  - The role of paid advertising in business growth  - Strategies for building local connections and community engagement  - The significance of mentorship and continuous learning  - Balancing business ambitions with personal values and lifestyle  Key Takeaways:  1. Align your business idea with your long-term lifestyle goals.  2. Build strong local connections before expanding your reach.  3. Invest in mentorship and continuous learning to navigate challenges.  4. Understand your target audience and tailor your marketing strategies accordingly.  5. Test your business model with a warm audience before scaling with paid ads.   To connect with Tiernan:  - Website: https://growth.kesocials.com/us/   - LinkedIn: https://www.linkedin.com/in/tiarn%C3%A1nmckeever/  To find out and connect with Jo:  - https://www.jowatkins.com/