Episode 63: Change your results, learn your Cash Flow Score!

1. IntroductionHost: Bob Mangold, The Listing Coach2. Key Question: Are You Doing Activities That Generate Cash Flow?If you don’t talk to people, where will your business come from?What are you doing daily and weekly?3. Cash Flow Score System (1-10 Scale, No Middle Ground)Score yourself based on actions that lead to transactions within 30-60 days.Key Income-Producing Activities:Database & Social Media EngagementSent database a "deal of the week" email and posted it? (10 or 0)Sent out a local market update newsletter and shared it on social media? (10 or 0)Lead Magnet DistributionOffered and sent a copy of Home Boss or EquityMax books to your database? (10 or 0)Promoted a book like Mortgage Hacks to Save $100K to your audience? (10 or 0)Agent Referral Network GrowthReached out to 50 agents for referral partnerships? (10 or 0)Added interested agents to your deal-of-the-week emails and newsletters? (10 or 0)Video Content & Lead CaptureCreated and posted a video or Instagram Reel? (5 if in progress, 10 if posted)Created a targeted landing page (e.g., "Golf Course Homes") and shared it? (10 or 0)Networking & ProspectingAttended an investor meeting, REIA, or networking event? (10 or 0)Made calls to FSBOs, expireds, probate leads, or absentee owners? (1-10 based on effort)Talked to business owners to add to your referral network? (10 or 0)Client Outreach & Equity MarketingSent out Equity Boxes to homeowners who bought 3-5 years ago? (10 or 0)Sent divorce leads a newsletter, deal-of-the-week, or direct mail? (10 or 0)4. The Importance of Consistency & ConversationsSuccess is about talking to people consistently.These actions are free—no excuse for not doing them.If you’re struggling, it’s likely due to a lack of outreach, not lack of opportunity.5. How Much Time Do These Activities Take?Many tasks could be outsourced to an ISA (Inside Sales Agent).If you’re not doing these activities, what are you doing that will bring more business?6. Scaling Up & Increasing Your Price PointAverage first-time homebuyer age: 36-48 years oldAverage home seller age: 61 years oldConsider shifting to higher price points for better commissions.Example:Selling $300K homes vs. $1M homes requires the same effort but results in higher earnings.Luxury real estate requires skill upgrades, but tools and training (e.g., Home Boss System) make it easier.7. Business Design Exercise (Homework for Next Episode)Define your dream business:What would your ideal real estate business look like?How much income do you want?What will you do with the money? (Invest, travel, financial security, charity, etc.)If you don’t have a clear goal, it’s harder to build success.I’ve written a new book, that listeners can download for free!  The title of the book is: The BOSS...An AI Machine That Can Run Any Real Estate Business While The Agent Is Out Selling Homes. Who should read the book? Any agent that finds their marketing stops when they get busy, their database sits untouched, and follow-up depends on their memory. This guide shows how AI can keep the business-building work moving behind the scenes. Download it and see how experienced agents are using AI behind the scenes to earn more while working less! You can grab it now at www.TheAIBossBlueprint.com