Episode 63 | Jon Klipstein | From Combat Veteran to Building a Mission Driven Supplement Brand

In Episode 63 of the Rain Brings Growth Podcast, Matt sits down with Jon Klipstein, Army combat veteran, entrepreneur, and founder of The Die Trying Company.Jon’s story starts in Billings, Montana, where he grew up around sports but eventually fell into partying, drugs, alcohol, and the wrong crowd. After moving around, building success in sales, losing everything during the 2008 housing crash, and realizing his life had no real direction, Jon made a decision that changed everything. He joined the Army.What started with barely being able to pass a PT test turned into Jon becoming one of the fastest soldiers in basic training. Through discipline, running, fitness, and military structure, Jon found purpose, identity, and a mission bigger than himself.In this episode, Jon opens up about his time in the Army, deploying to Afghanistan, the brotherhood of combat, PTSD, anxiety, veteran suicide, and the difficult transition back into civilian life. He also shares how fitness became one of his strongest forms of therapy after the military and how that passion eventually led him into the supplement industry.Jon breaks down the story behind building his supplement company, why safe and effective ingredients matter, the death of a fellow soldier after taking a dangerous pre-workout, the lessons he learned from starting a business with only $10,000, and why mission matters more than money.This conversation goes deep into military leadership, entrepreneurship, veteran mental health, fitness, supplements, TikTok Live, building a brand, mentorship, taking ownership, and what it really takes to keep going when business gets hard.Jon also shares the evolution from UXO Supplements to The Die Trying Company, why the name change mattered, how the brand became more than supplements, and why he wants every product they launch to be one of the best on the market.This episode is for veterans, entrepreneurs, fitness lovers, supplement users, and anyone who has ever had to rebuild their life from the ground up.Watch Episode 63 now and subscribe to the Rain Brings Growth Podcast for more real stories of adversity, faith, mindset, business, fitness, and growth.Topics discussed:Jon Klipstein’s childhood in MontanaDrugs, alcohol, partying, and finding directionJoining the Army later in lifeFailing the first PT test and rebuilding through disciplineBasic training and becoming one of the fastest soldiersDeploying to AfghanistanCombat, brotherhood, and military purposePTSD, anxiety, and veteran suicideFitness as therapy after the militaryStarting a supplement companyDangerous pre-workouts and banned ingredientsMission 22 and veteran supportBuilding a brand with purposeTikTok Live selling and social media growthMentorship, leadership, and entrepreneurshipThe switch from UXO Supplements to The Die Trying CompanyCreating safe, effective, high-quality supplementsFollow Jon and The Die Trying Company:Instagram: Jon KlipsteinTikTok: Chopped UnkThe Die Trying Company: Instagram and TikTok @dietrying_coRain Brings Growth PodcastReal stories. Real adversity. Real growth.