Episode 64: International Women's Day: The role brands can play in making an impact

In honour of International Women’s Day (8 March), host Alexis DeSalva Kahler leads a discussion about how the women's rights movement has influenced female purchase power, what female consumer buying behaviour looks like today, the role brands play in supporting, encouraging, and empowering female consumers through language and imagery, and the impact of social media. What brands top the list for impact and engagement? And how important are female founded businesses in all of this? Listen now for compelling insights and brand recommendations centred around the vitally important female consumer. Host: Alexis DeSalva Kahler, Senior Research Analyst, Retail and eCommerce, Mintel Reports US.Guests: Diana Kelter, Senior Trends Analyst, Americas; Lauren Goodsitt, Senior Global Beauty Analyst.

What this episode covers

In honour of International Women’s Day (8 March), host Alexis DeSalva Kahler leads a discussion about how the women's rights movement has influenced female purchase power, what female consumer buying behaviour looks like today, the role brands play in supporting, encouraging, and empowering female consumers through language and imagery, and the impact of social media. What brands top the list for impact and engagement? And how important are female founded businesses in all of this? Listen now for compelling insights and brand recommendations centred around the vitally important female consumer. Host: Alexis DeSalva Kahler, Senior Research Analyst, Retail and eCommerce, Mintel Reports US. Guests: Diana Kelter, Senior Trends Analyst, Americas; Lauren Goodsitt, Senior Global Beauty Analyst.

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This episode is 22 minutes long.

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This episode was published on March 2, 2021.

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