Episode 64: Making Freemium Work with Bridget Harris

Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes YouCanBook.me — Bridget's scheduling product we're talking about How freemium nearly caused our business to implode — an article by Josh Pigford of Baremetrics Tiny Reminder — my software product which also features a freemium model Get in touch with [email protected] for your extended trial Follow Bridget on Twitter: @bridgettoday Drop Bridget a line at [email protected] Today's Sponsor This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.