Episode 64: Remembering who you are before the noise with Jo Mac

There’s a particular kind of founder who looks confident from the outside. She’s capable. Established. Often admired. And yet, underneath it, there’s a quiet pressure to look a certain way, to perform a certain kind of success, to package herself into something more palatable. In this episode, I’m joined by Jo Mac, founder of the Divalign community, for a conversation that moves beyond wellness as aesthetics, and into wellness as self-worth. Jo shares her journey into coaching and why her work isn’t about “fixing” women. It’s about helping them remember who they were before the noise. There’s something powerful about a founder who builds from lived experience rather than trend. If you’re a founder who has done the work, internally and professionally, but still feels the pull of external expectation… This conversation will feel like a quiet exhale. Because authority doesn’t come from appearance. It comes from alignment.   NOTES: You can find out more about Jo and Divalign here. Download 50 ways to get free publicity Visit The Brand Story House website Follow Amanda on Instagram Check out The PR Academy for your 7 day free trial!