Episode 65: Under the Influence—Are Equestrian Sports Ready for the Next Social Media Superstar? Presented by Founders Federal Credit Union.

Send us Fan MailIn this episode of *The Scope Podcast*, hosts Jen Barker and Karen Tanner explore the intriguing "Katie Van Slyke Effect," a phenomenon centered around the rising star of equestrian influencer Katie Van Slyke. With over 5 million followers on Tik Tok, and nearly 2 million followers on Instagram and a substantial presence across social media platforms, Katie has captivated audiences with her authentic storytelling and behind-the-scenes glimpses into her life as a horse breeder and competitor.Jen and Karen delve into:- **Katie’s Unique Brand**: Discover how Katie's relatable persona and candid sharing of both the joys and challenges of horse breeding resonate with her audience, drawing in fans from various backgrounds, even those unfamiliar with equestrian sports.- **Engagement Techniques**: The hosts discuss Katie's interactive approach, such as involving followers in naming her foals and sharing personal experiences, which fosters a strong sense of community and loyalty among her fans.- **Lessons for Hunter-Jumper Sports**: Jen and Karen reflect on how the insights from the Katie Van Slyke Effect could be leveraged to attract new fans to the hunter-jumper scene, emphasizing the need for relatable storytelling and genuine connections with audiences.- **Impact on Equestrian Culture**: They consider whether the hunter/jumper world is prepared for the scrutiny that comes with increased visibility and engagement, and what that would mean for the traditional, polished image often associated with the sport.Join Jen and Karen as they unpack the cultural significance of the Katie Van Slyke Effect and what it could mean for the future of equestrian sports. With a blend of humor and insightful commentary, this episode is a must-listen for anyone interested in the intersection of social media and equestrian engagement!Support the show