Episode 67: Mental health: What consumers want and how brands navigate the landscape

Mental health awareness, impact, and support have become key concerns in recent years and have been accelerated by the pandemic. In this episode, host Edward Bergen sits down with consumer and industry experts in the health and wellness, food and drink, and beauty and personal care spaces to discuss the dynamic landscape of mental health awareness and action from the consumer perspective. With the majority of consumers acknowledging that they experience stress, anxiety, and burnout in their daily lives, there are unique opportunities for CPG and DTC brands to create accessible and approachable products and solutions. What roles should brands play in supporting consumers' mental health journeys? Listen now to find out! Host: Edward Bergen, Consultant.Guests: Andrea Wroble, Senior Health and Wellness Research Analyst, Mintel Reports US, Alex Becket, Associate Director, Food and Drink, Andrew McDougall, Associate Director, Beauty.