Episode 68: How Artists Grow on Social Media (Real Strategy, Not Luck)

Meet Anya Jasmine, a remarkable young musician who's mastered the art of social media growth while building an impressive multi-faceted career. What started as consistent guitar content on Instagram unexpectedly blossomed into viral moments and a substantial following that's opened doors throughout the music industry.Anya breaks down her accidental social media success with refreshing honesty, describing how she treated posting like "putting lottery tickets in" - the more quality content shared consistently, the greater the chances of algorithm success. After years of persistence, she began seeing patterns in what worked, particularly with trending audio clips that function almost like hashtags. Most fascinating is her ability to predict which audio might trend next, getting her "foot in the door first" for maximum visibility.The conversation reveals surprising differences between major platforms. While Instagram fostered genuine connection and professional opportunities, TikTok proved more volatile with followers who rarely return unless you constantly battle to stay relevant in the algorithm. Anya's insights into platform-specific content strategies are gold - professional videos work on Instagram while TikTok users respond to casual, conversational content that provides immediate value.Beyond social media, we explore her journey as a session guitarist touring Europe with artist Delilah Bond, her formative education at Leeds College of Music during the pandemic, and her production skills. Most exciting is the revelation of her upcoming artist project under the name "Anja" - a culmination of years developing her unique sound with plans to eventually use her platform to raise awareness for an under-researched medical condition she experienced.Ready to improve your music marketing strategy? Follow Anya on social media for inspiration on how authenticity, strategic patience, and platform-specific content can build meaningful career opportunities in today's music landscape.Reach out to me ! Support the showEnjoyed this episode? Subscribe to The Music Business Buddy Brief for weekly insights on the future of the music industry, AI, artist development, rights and the creator economy. The podcast explains what's happening. The newsletter explains why it matters.Join The Music Business Buddy Brief for exclusive weekly insights on the future of the music industry.Subscribe: https://themusicbusinessbuddy.beehiiv.comWebsiteswww.jonnyamos.comhttps://themusicbusinessbuddy.buzzsprout.comInstagramhttps://www.instagram.com/themusicbusinessbuddypodcast/https://www.instagram.com/jonny_amos/[email protected] Sign Uphttps://themusicbusinessbuddy.beehiiv.com