Episode 69: Behind every powerful brand is a story most people never see, with Kaddy Thomas

In this episode, Kaddy Thomas, founder of Careers Collective, shares how one deeply personal experience became a mission-driven organisation supporting people who provide additional support to their loved ones. What began as Kaddy navigating the complexities of a 24/7 care package for her son Elijah, has evolved into a growing organisation helping people build resilience, improve wellbeing, and feel less alone through coaching and support programmes. But this conversation goes far beyond the practicalities of running a purpose-led business. Kaddy shares the realities of building an organisation around lived experience, the emotional weight of leading a team, and why finding the right language can completely change how people connect with your message. From repositioning the organisation to reach a wider audience, to embracing media opportunities such as a recent BBC Songs of Praise feature, this is a fascinating look at what happens when passion meets purpose. If you've ever wondered how to turn your story into something that genuinely helps others, or how to communicate a complex message in a way that resonates, this episode offers plenty of inspiration. Because sometimes the most impactful organisations aren't built from a business plan. They're built from lived experience, determination, and a desire to make life a little easier for someone else.   NOTES: You can find out more about Kaddy and the Carer’s Collective here and you can find Kaddy on LinkedIn here. Download the free brand story audit Visit the Big Brand Impact website to learn more about brand communications Follow Amanda on Instagram