Episode 69 - Selling to Your Customer NOT You with Guest Kevin Gaither episode artwork

EPISODE · Dec 23, 2025 · 16 MIN

Episode 69 - Selling to Your Customer NOT You with Guest Kevin Gaither

from Sales NOT Selling · host Stacy Garrett

In this episode of Sales NOT Selling, Stacy Garrett talks to Sales EXPERT Kevin Gaither, author and founder of InsideSalesExpert.com about the importance of knowing the ROI of what you are selling for your clients but also remembering that you are not selling something you would buy, you have to think from the perspective of what makes the most sense for your client. Hear real examples in this quick but fabulous episode with Stacy and Kevin.Check Kevin out on his website and give him a follow on LinkedIn. https://www.linkedin.com/in/kevingaither/https://www.insidesalesexpert.com/Check out Sales NOT Selling website at: https://www.salesnotselling.com/ Sales NOT Selling LinkedIn Page: https://www.LinkedIn.com/company/sales-not-sellingSales NOT Selling Facebook Page: https://www.facebook.com/SalesNOTSellingContact Stacy at: [email protected]: https://www.linkedin.com/in/stacygarrett29

Episode metadata supplied by the publisher feed · Published Dec 23, 2025

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Episode 69 - Selling to Your Customer NOT You with Guest Kevin Gaither

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