Episode 7.1 Ethical Selling Protects the Customer and the Relationship

In this episode of Selling That Solves Problems, Dr. Derek, Marcus Reed, and Carla Briggs explain why ethical selling is essential to professional trust and long-term customer relationships. Students learn how honesty, fit, transparency, competence, confidentiality, fair competitor comparisons, responsible incentives, care with vulnerable customers, professionalism, and responsible AI use protect customers while helping salespeople avoid exaggeration, fake urgency, pressure tactics, hidden fees, unsupported claims, and recommendations that do not fit.