Episode 7.2 – Advertising, PR, and Promotion in the Real World

Advertising, public relations, and sales promotion are three important tools in the promotion mix, but they each serve a different purpose. In this episode, Dr. Derek, Marcus Reed, and Tom Kessler explore how organizations use advertising to create paid visibility, public relations to build credibility and reputation, and sales promotion to encourage immediate action. Through examples from local business, digital marketing, breakfast promotions, crisis communication, and community involvement, listeners learn how promotional tools work together as part of an integrated marketing communications strategy.