Episode 7.3 Use AI and Digital Tools Responsibly in Sales

In this episode of Selling That Solves Problems, Dr. Derek, Maya Patel, and Marcus Reed explain how salespeople can use AI and digital tools responsibly throughout the sales process. Students learn how AI can support prospect research, writing, discovery preparation, presentations, CRM, objections, follow-up, and roleplay practice while avoiding generic communication, inaccurate claims, fake personalization, privacy violations, unsupported proof, poor automation, bias, and overreliance on technology instead of human judgment.