Episode 7.4 – Marketing Where Customers Actually Spend Time

Digital marketing is not about chasing every platform—it is about reaching customers in the places where they already spend time. In this episode, Dr. Derek, Marcus Reed, and Tom Kessler explore social media marketing, content marketing, influencer marketing, e-commerce, online reviews, omnichannel experiences, and AI-generated content. Through examples from local business, digital campaigns, micro-influencers, online ordering, and customer reviews, listeners learn how digital tools can create value, build trust, encourage action, and strengthen customer relationships when used strategically and ethically.