Episode #7: How to Start DM Conversations That Convert

If you’ve ever thought, “I don’t know who to talk to” and your DMs feel awkward because of it — this episode is for you.You don’t need a perfect script to sell in the DMs. You need a simple process that helps you:get the right people in your DMs,build a real personal connection, anduse permission-based selling so you can invite people to your offer without feeling pushy or salesy.I’m Lisbeth Graham, messaging and sales strategist for mission-led service providers, and since 2023 I’ve helped over a dozen women sell confidently in the DMs without scripts.By the end of this episode, you’ll know exactly what to do to make DM conversations feel natural, intentional, and way less awkward.In this episode, you’ll learn:Why your DMs feel awkward when you don’t know who you’re talking toHow to stop “talking to everyone” and start messaging your actual ideal clientsWhat to say when you know you can help someone (without being weird or salesy)Why market research is the secret weapon for better messaging + better salesHow to use permission-based selling (so you’re not dumping info or pitching too soon)The exact flow for inviting someone to your offer: transformation → what’s included → price → questionChapter markers (no timestamps needed)You can paste these as “chapters” even without timecodes:Why your DMs feel awkward (and it’s not a script problem)Step 1: Get the right people in your DMsStep 2: Personal connection firstWhen it’s okay to go direct (and when it’s not)Market research: the hidden purpose of every DMPermission-based selling (how to invite without being salesy)Offer flow: transformation → details → price → questionHomework + what’s coming next weekFree 5-day challengeMonthly Membership The DM process I teach (the simple framework)Step 1: Get the right people in your DMsStep 2: Start personal first (not business first)Step 3: Use market research to guide every conversationStep 4: Permission-based selling (the game-changer)Step 5: Share your offer in this orderDM sales, selling in the DMs, Instagram DMs, permission based selling, market research, target audience, messaging strategy, service based business, sell without scripts, sell without being salesy, lead generation, client conversations