Episode 7. Michelle Lazar, former Director of Brand Marketing, Athleta - The ingredients for athlete sponsorship magic

from My Best Campaign · host Monday Creative Inc

Women’s apparel brand Athleta has totally flipped the model of athlete sponsorship on its head—breaking all the usual rules. Their roster includes true icons: Simone Biles, Alicia Keys and Allyson Felix. Seasoned marketer Michelle Lazar helped bring these partnerships to life across the brand’s many touchpoints, and she shares with us how they happened, what made them work, and the lucky breaks that turned into major cultural moments. Find Michelle on Linkedin and heck out her latest project Community Academy. My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops.

Episode metadata supplied by the publisher feed · Published Oct 10, 2024

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Episode 7. Michelle Lazar, former Director of Brand Marketing, Athleta - The ingredients for athlete sponsorship magic

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