Episode 7- Never Split The Difference; Negotiating as if your life depended on it

In this episode we dive into one of the most practical and eye-opening business books of recent times: Never Split the Difference by Chris Voss.Drawing on his experience as an FBI hostage negotiator, Voss challenges the old idea that negotiation is about compromise, logic, and “meeting in the middle.” Instead, he shows how real conversations are driven by emotion, perception, trust, and human psychology.In this episode, we explore powerful ideas such as tactical empathy, deep listening, mirroring, labelling emotions, accusation audits, and why hearing “no” can often be far more valuable than chasing a quick “yes.”Whether you work in sales, run a business, lead a team, or simply want to handle conversations better, this episode is packed with practical insights you can use immediately.A must-listen for anyone who wants better outcomes through better conversations.To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]