Episode 71: Better Call Paul

This week I have Paul Schiffbauer an entrepreneur and consultant that specializes in marketing. Paul shares very helpful gems about to help any business or individual to gain more reach through marketing. We talk about the POX, Deshaun Watson, and we have some cool rap debates to wrap it up 💯 #podcast #marketing #consulting #hiphop  Timestamps/Topics Still in the Ratio: Paul and I discuss how to leverage a core audience without being exclusionary to lend yourself to make diverse partnerships.  (8:52) The POX: Monkeypox is beginning its spread within the States, but how concerned should we all be? We talk about the fear and the obvious differences as to why we all will approach this one a bit differently.  (14:34) Deshaun Watson: The Cleveland Browns QB faces suspension which is controversial because many feel the punishment doesn't fit the crime. We also talk about hypocrisy and inconsistencies of the NFL's personal conduct policy.   (21:27) Who is Paul Schiffbauer: We get into the background of this Southern York County marketing maven and differentiate between marketing and advertising.  (30:00) SEO - Layman's terms breakdown of a method that increases the exposure of any business in the digital world. You might want to take notes. (38:52) Where Do Artists Drop the Ball? Learn about why an artist needs an Electronic Press Kit and what those entail, and we get into Paul's experience working with musical clients.  (43:30) Winning Campaign- We talk about the people that are really leading by example when it comes to marketing their brands.   (53:41) More Than the Average Caucasian - As a Kanye stan (haha!) Paul gives us a firsthand account of what went down at Rolling Loud with Kid Cudi a topic we addressed last week but to see in person was surreal he explains.  (1:00:56) Kanye's Career Trajectory  (1:09:14) Greatest Years in Hip-Hop since 2000  (1:13:39) 50 Cent vs Drake: Which Artist Had a Higher Peak?