Episode 71: CRM Adoption vs Utilization - How They're Different and Why It's Important
from The RevOps Show Hosted by Doug Davidoff & Jess Cardenas
Whenever CRM implementation is a topic of discussion, adoption and utilization are usually two words that aren’t far behind. Everyone wants adoption and utilization of their new system, but what people don’t realize is that they use these words interchangeably. When in reality they mean two different things. Adoption refers to the overall acceptance and use of the CRM system by the team and utilization refers to how effectively the team uses the CRM system to achieve their goals. If you like the show, please subscribe and share the episode. For updates on new episodes follow us on: Twitter/X: @dougdavidoff, @JessDCardenas & @demandcreator LinkedIn: Lift Enablement, Doug Davidoff You can also watch the video version of the show on our page. Thanks for listening and remember to just say no to shitty RevOps!
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