Episode 72: Max Keller

In today's episode of Passion for Real Estate Investments, President of Savior Publishing House, LLC, Max Keller, talks about raising private capital. From being a full-time math teacher to founding and building several highly successful businesses, Max has attained many levels of success.  Prior to joining the real estate industry, Max worked as a high school Math Teacher. In 2016, Max founded Savior Home Buyers to assist seniors with their unique set of challenges in housing. As part of SHB, he created an educational program that aimed to empower seniors, as well as providing useful information to their families. In 2018, Max founded Savior Publishing House, LLC. Savior is a national publisher partnering with real estate experts to attract clients to their businesses through education. In 2019, Max was named Industry Innovator of the Year. Max holds a BBA in Finance from the University of Texas at Austin, and an MA in Teaching from Louisiana College.  What are the myths surrounding raising private money? Max tells us about his book for motivated sellers, he emphasizes the importance of education, and he tells us about the red flags to look out for when dealing with investors. Why did Max choose private money over institutional money? What are the risks involved with raising private capital? If you're looking to get into raising private money, or you're searching for the resources to help you advance in your business, this episode is for you.   Highlights from the interview "Active income is great, but that ownership is really the balance sheet." Max and his partner have raised over $50Million, and have a 100% track record of paying people back. "Leading with value is never going to go out of style. Building relationships takes time and there's really no substitute." "During the downturns, the people who make the money are the ones who have cash or access to cash." "Private money is a superpower." "A great life is about lots of great choices and lots of great options. Money is not the root of all evil, in my opinion. I think not having money can be the root of all evil because when people get really desperate and their money is tight, it forces them to make desperate decisions." "The more risk you take, the higher your upside is."