Episode 72: Stop Bleeding Money on Amazon with Carolyn Lowe

Amazon expert Carolyn Lowe of ROI Swift reveals how she cut one client's ad spend by 25% while boosting sales—and why a $30 million company was losing money on 40% of their products. Learn the biggest Amazon mistakes costing brands thousands, from ignoring the "first 70 characters" rule to missing backend fields that unlock free traffic. Discover simple strategies for 30% conversion rates and Amazon's hidden $65 billion B2B opportunity.About Carolyn Lowe: Carolyn Lowe is the CEO and Co-Founder of ROI Swift, an Austin-based agency that helps consumer brands with $3M to $50M in annual revenue optimize and scale profitably on the Amazon marketplace. With a deep background in eCommerce and marketing, Carolyn left a successful career at Dell—where she led a $2B division—to help growth-stage brands unlock their potential. ROI Swift has helped over 150 companies generate over $100M in revenue on Amazon. Known for her bold decision-making and data-first mindset, Carolyn led a 2023 strategic pivot that increased agency profitability by focusing exclusively on what they do best—Amazon growth. She’s a licensed pilot, EO member, and the author of Business Growth Do’s and Absolute Don’ts. When she’s not helping brands scale or speaking at major eCommerce events, you’ll find her on the tennis court or traveling with her husband and two children.About ROI Swift: ROI Swift is an amazing digital marketing agency that delivers digital marketing results swiftly. We focus on paid marketing including Paid Social advertising (FB/IF/Snapchat/TikTok), Google and Bing ads, Amazon.com management, Klaviyo email marketing, and eCommerce optimization and best practices.Discover more at roiswift.com